CBB Cattlemen Beef Promotion and Research Boar : Increasing International Beef Sales

Did you know ... Beef Briefs is your monthly snapshot of beef checkoff news affecting the dairy and beef industries? Please feel free to use these news items as space allows in your publication or online content. If you would like to expand on a certain topic, please email Melissa Jackson at [e-mail].

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Hear From Amelia Kent, Beef Producer

Amelia Kent, beef producer from Louisiana, says, 'We've got some major population challenges, which means that there is a huge potential market for beef both domestically and internationally.' Watch as Amelia explains more about the importance of a global marketplace for beef.

A Global Marketplace

Did you know ... the global marketplace gives the checkoff tremendous options for selling beef at strong prices? A key market for U.S. beef is Japan. The U.S. exported more than 425 million pounds of beef valued at $1.12 billion during the first 10 months of 2016! That represented an increase in value AND volume. Click here to learn more about these important markets for U.S. beef.

Adding Value to Your Animals

Did you know that beef export programs supported by the checkoff bring value to every beef animal raised in the U.S.? By tapping global demand, the checkoff helps add more than $250 per head to fed slaughter values. Your checkoff helps importers and consumers understand your product, trust the U.S. beef industry, and know how beef can benefit them. Read more about how your checkoff is making a difference.

Where Growth Lies for Beef Exports

Gary Sharp, beef producer from Bath, S.D., says, 'Beef is our family's No. 1 asset, and the checkoff's steady promotion helps our bottom line. Given that the global population is projected to double by 2050, it's apparent where our growth opportunities lie.' Read Gary's story.

Beef Cuts in Taiwan

Did you know ... increased prices for popular beef cuts in Taiwan make buyers think about substitutes, but the checkoff provides them with guidance on buying and cooking new beef items? Read more about these efforts in foreign markets to gain loyalty among key buyers by concentrating on the safety, variety, profitability and superior quality of U.S. beef.