At the upcoming NRF Big Show 2017, Brother will showcase its largest and most versatile collection ever of mobile and office printers for retailers. At the show Brother will also host a distinguished group of retail technology partners to demonstrate innovative applications spanning IoT and cloud-based platforms, mobile POS, and a scalable grocery ‘Click and Collect’ solution, alongside its newest array of compact wireless, truly mobile label, bar code and receipt printing solutions.

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Brother Mobile Solutions and strategic partners to demonstrate innovative retail applications at NRF ...

Brother Mobile Solutions and strategic partners to demonstrate innovative retail applications at NRF booth #653 (Photo: Business Wire)

According to Ravi Panjwani, Vice President of Marketing and Product Management for Brother Mobile Solutions, “Mobility is gaining traction across every facet of retail operations ‒ from the back office, to warehouse and distribution, to sales associates in stores. That’s why Brother Mobile Solutions has joined forces with numerous strategic partners offering breakthrough retail solutions. Their technologies span high opportunity areas which, when combined with our mobile printing capabilities help improve operational efficiency, customer service, sales revenues, and profit margins.”

Experience Retail Mobile Technology in Action

Here’s a snapshot of Brother business partner ProxToMe and other partners who will be on hand in Booth #653, along with the solutions they will demonstrate:

ProxToMe gives thermal printing solutions industry stakeholders - manufacturers, ISVs, VARs, brands, and operators - the toolbox to “pimp their printers” and easily create what wasn’t possible before: mobile cloud printing, real-time diagnostic and data collection, along with bridging printers with consumer tools like mobile apps and chatbots to turn each transaction into a two-way conversation. The ProxToMe toolbox is an Internet of Things (IoT) platform to add cloud intelligence and proximity interaction capability to receipt and label printers. In short, it makes printers smarter, and therefore more valuable.

The ProxToMe showsite demonstration will focus on its Mobile Device Manager module, a robust device-monitoring and diagnostic mobile app, which provides remote location visibility and real-time monitoring statistics. This innovative app will be demonstrated on Brother TD-2000 and RuggedJet® 3 Series mobile label and receipt printers. More at www.proxtome.com.

ShopperKit will demonstrate its eGrocery in-store fulfillment platform designed for grocers making the move to online grocery. Representatives will be on hand to show how grocers of any size can leverage existing brick & mortar locations to receive, prioritize, and process online orders and offer in-store pickup or delivery options for their online customers. More at www.shopperkit.com/.

Retail Pro will demo its cross platform retail management and POS software, designed to help retailers deliver a positive customer experience, build customer loyalty, increase efficiency of operations and unify commerce. The dynamic solution enables fast, intuitive printing of labels, receipts and more directly from the RuggedJet 2 Series mobile label and receipt printers. More at www.retailpro.com.

Datalogic offers its Queue Busting solution, which uses its Joya scanning device and Brother RuggedJet 3 mobile printer to help store associates facilitate faster checkout times during peak retail hours. Queue Busting benefits include higher productivity, faster checkout, fewer abandoned carts, and more satisfied customers. More at www.datalogic.com.

Panasonic will feature its high powered ToughPad®tablet, which easily handles a wide range of core retail applications, such as fast, easy price and inventory checks on the sales floor, and printing of 1- to 4-inch wide labels, receipts, shelf labels, markdown labels, hangtags, and more from Brother RuggedJet Series of mobile and desktop printers. The ToughPad can also be used with Brother PocketJet full-page mobile printers to create invoices, multipart labels and other documents. More at www.panasonic.com.

Code Corporation will demo its Code® scanner, used with Brother TD-2000 Series mobile printers to create and print food safety and identification labels. This scan and print combo is ideal for printing nutritional content, ingredients and known allergens on tough, moisture-resistant labels at any location in the store. More at www.codecorp.com.

For more information about Brother Mobile Solutions’ mobile, printing solutions for retailers, start here: http://mobilesolutions.brother.com/RuggedJet-2-LP

About Brother Mobile Solutions

Brother Mobile Solutions, Inc., a wholly owned subsidiary of Brother International Corporation, provides innovative mobile printing and industrial labeling solutions to field workforces and mobile enterprises. Brother International Corporation and its subsidiaries employ over 1,100 people in the Americas. For more information about Brother Mobile Solutions and its products, call (800) 543-6144, or visit www.brothermobilesolutions.com.