iTOK, a US-based technology advisory company that helps older adults get the most from their computers and devices, has announced the results of a survey about senior technology use over the holidays.
iTOK surveyed more than 100 participants from its member base, primarily aged 55 and older, between January 8 and 14. Questions covered the new technology they received as gifts, how they managed setting up and navigating the technology, and how they used technology to communicate with family and friends throughout the holiday season. Some key findings include:
- 56% needed help learning how to use their new devices.
- 66% reported that no one had given them any instruction or guidance.
- 23% of those who did receive help with their technology received it from a family member.
- 27% are puzzled or intimidated by their new devices.
“Baby boomers are embracing technology as much as everyone else. Our survey illustrates that their needs and experiences are much different with technology because they did not grow up in the digital age,” said Seth Bailey, CEO of iTOK. “Aging adults are a part of the growing technology market and are using technology to make their lives easier. Consumer electronics makers and technology providers should not ignore but rather create customized products and services for our aging population.”
More information about the survey can be found at iTOK's blog: http://itok.net/blog.
About iTOK
As a premier technology support company in the U.S., iTOK is dedicated to educating and protecting its members. The company specializes its services to help aging adults get the most from their computers and devices. iTOK's mission is to connect, improve and protect its members' digital lives with comprehensive technology advising and support. For more information about iTOK and its friendly, expert Technology Advisors, please visit the company's official website at http://www.itok.net.
