“The Premiere Channel, Powered By REELZ” Launches in Over A Million LodgeNet Hotel Rooms

"The Premiere Channel, Powered By REELZ" Launches in Over A Million LodgeNet Hotel Rooms

All-New Exclusive Channel Debuts with Inside Info
And Insights Into the World of Hollywood

"Free On Demand" Bonus Content Adds Extra Entertainment Value
While Delivering Unique Opportunities for Sponsoring Advertisers
And Movie Studios

LodgeNet Interactive Corporation, the leading provider of interactive media
and connectivity services to hospitality and healthcare businesses and the consumers they serve, and ® today announced the launch of an exclusive new movie promotion channel that replaces the LodgeNet promotional channel in more than 1 million guest rooms served by the company's (iTV) platforms.   

"The Premiere Channel, powered by REELZ" is now showing at LodgeNet served hotels across the U.S. It offers guests a breadth and depth of "behind the scenes" content previously unseen in any in-room promo channel, including extended-length trailers, movie set visits, red-carpet premieres, actor interviews, movie reviews and Hollywood news. LodgeNet is co-producing The Premiere Channel in association with REELZ. The linear channel - which is part of the hotel's free-to-guest lineup - is enhanced with a "Free On Demand" feature allowing guests to "telescope" directly from the Premiere Channel into free bonus content. The linear channel and related Free On Demand content is being sponsored by a select number of advertising partners, enabling LodgeNet to deliver it at no cost to hotels.

"The Premiere Channel is a first of its kind in the hotel space and offers unprecedented benefits for traveling cinema fans, hoteliers, sponsoring advertisers and our movie studio partners," said Derek S. White, President, Interactive & Media Networks for LodgeNet. "Hotels get exclusive content and guests get the 'inside scoop' on the movies and actors they love, while studios and advertisers have the opportunity to reach a potential audience of more than 47 million desirable consumers a month in a 'captive' and DVR-free environment."

"With 98% of hotel guests turning on the TV and an average in-room view time of over three hours a day, the guest room television represents a potent platform for targeting consumers who are extremely difficult to reach in other environments," said John deGarmo, Senior Vice President Sales & Distribution at REELZ.
"The Premiere Channel offers studios the opportunity to promote their latest releases to a frequent movie-going audience through a vehicle that is fresher and more in-depth than the traditional trailer loops. We are enthusiastic about working with LodgeNet on this production to deliver something new and unique for in-room entertainment."