Steven J. Farella
Director/Board Member at Verto Analytics, Inc.
Profile
Steven J.
Farella was the founder of TargetCast tcm, Inc. founded in 2002, where he held the title of President & Chief Executive Officer from 2009 to 2010.
Currently, he holds the position of Director at Hashoff LLC, Verto Analytics, Inc., Verto Analytics Oy, and MyTelescope AB.
He is also a Member at St. John's University and a Board Member & Investor at Sinecure, Inc. In the past, he served as Chief Executive Officer at Media Planning Group USA LLC from 1999 to 2001, Chairman at Muscular Dystrophy Association, Inc. from 2019 to 2023, and Chairman at Assembly.
He also held the title of Chief Media Officer at Young & Rubicam Brands, Inc., Ammirati & Puris, Inc., and Wells Rich Greene BDDP.
Additionally, he was a Member-Media Policy Committee at American Association of Advertising Agencies, Inc. and President at The ADVERTISING Club.
Mr. Farella received his undergraduate degree from St. John's University.
Steven J. Farella active positions
Companies | Position | Start |
---|---|---|
Verto Analytics, Inc.
Verto Analytics, Inc. Miscellaneous Commercial ServicesCommercial Services Verto Analytics, Inc. provides digital media measurement services. It provides a portfolio of solutions covering the digital and hardware ecosystems across various platforms, enabling clients to access insights through a single-source media measurement methodology. The firm offers Verto content watch and Verto device watch. It also offers custom research solutions that are tailored to different business needs. The company was founded in 2013 and is headquartered in New York, NY. | Director/Board Member | 2019-01-23 |
Verto Analytics Oy
Verto Analytics Oy Packaged SoftwareTechnology Services Verto Analytics Oy provides cloud-based media measurement services. It specializes in mobile analytics, app analytics, mobile market research, audience measurement, market research, mobile network analytics and digital business analytics solutions. The company was founded by Hannu Tapani Verkasalo in 2012 and is headquartered in Espoo, Finland. | Director/Board Member | 2019-01-28 |
Hashoff LLC
Hashoff LLC Advertising/Marketing ServicesCommercial Services Hashoff LLC engages in the provision of content marketing services for brands and agencies. The company was founded by Joel Wright and Thomas Anthony Jessiman in 2014 and is headquartered in New York, NY. | Director/Board Member | - |
St. John's University | Corporate Officer/Principal | - |
MyTelescope AB
MyTelescope AB Data Processing ServicesTechnology Services MyTelescope AB provides powerful tools for analyzing share of search to gain instant market intelligence. The company is based in Stockholm, Sweden. MyTelescope is the world's best trend tracker, offering share of search tracking, trend spotting, and automated tracking. The Swedish company was founded by Rodrigo Pozo Graviz and Frédérique Pirenne, with Rodrigo Pozo Graviz serving as CEO since incorporation. | Director/Board Member | 2022-04-20 |
Sinecure, Inc.
Sinecure, Inc. Internet Software/ServicesTechnology Services Sinecure, Inc. operates as a data-driven and AI talent acquisition solution. The company is based in New York, NY. The company was founded by Joel Wright, Gael Reinaudi. Joel Wright has been the CEO since incorporation. | Director/Board Member | - |
Former positions of Steven J. Farella
Companies | Position | End |
---|---|---|
Muscular Dystrophy Association, Inc.
Muscular Dystrophy Association, Inc. Hospital/Nursing ManagementHealth Services MDA is the nonprofit health agency dedicated to curing muscular dystrophy, ALS and related diseases by funding worldwide research. The Association also provides comprehensive health care and support services, advocacy and education. MDA combats neuromuscular diseases through programs of worldwide research, comprehensive medical and support services, and far-reaching professional and public health education. With national headquarters in Tucson, MDA has more than 200 offices across the country, sponsors some 200 hospital-affiliated clinics and supports more than 330 research projects around the world. MDA supports more research on neuromuscular diseases than any other private-sector organization in the world. MDA scientists are in the forefront of gene therapy research and have uncovered the genetic defects responsible for several forms of muscular dystrophy, Charcot-Marie-Tooth disease, a form of amyotrophic lateral sclerosis (ALS, or Lou Gehrig's disease), childhood spinal muscular atrophy and several other neuromuscular conditions. The Association's comprehensive services program includes diagnostic and follow-up medical consultations, flu shots, support groups, MDA summer camps for youngsters, a medical equipment program, assistance with equipment repairs and resource referral. Through its national advocacy program, MDA works to make life better for people with muscular dystrophy and related muscle diseases by providing representation in matters of public policy and research advancement, nationally and internationally; and facilitating active involvement in these areas by the people it serves. MDA was created in 1950 by a group of adults with muscular dystrophy, parents of children with muscular dystrophy and a physician-scientist studying the disorder. Since its earliest days, it has been energized by its number-one volunteer and national chairman, entertainer Jerry Lewis. | Chairman | 2023-01-08 |
Media Planning Group USA LLC | President | 2001-10-31 |
Young & Rubicam Brands, Inc.
Young & Rubicam Brands, Inc. Advertising/Marketing ServicesCommercial Services Young & Rubicam Brands, Inc. provides advertising services. It primarily operates through its flagship creative ad agency Y&R Advertising. The firm offer consulting and marketing services through Wunderman, and public relations services through Burson-Marsteller and Cohn & Wolfe. The company was founded by Raymond Rubicam and John Orr Young in 1923 and is headquartered in New York, NY. | Public Communications Contact | 1992-03-31 |
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Training of Steven J. Farella
St. John's University | Undergraduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
Private companies | 14 |
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TargetCast tcm, Inc.
TargetCast tcm, Inc. Miscellaneous Commercial ServicesCommercial Services TargetCast tcm is a media agency providing communications management. The company offers their services to automotive, entertainment, financial, luxury & travel, Healthcare, package goods, technology, retail industries and different audiences. Founded by Steve Farella and Audrey Siegel in 2002, TargetCast tcm is based in New York, NY | Commercial Services |
Young & Rubicam Brands, Inc.
Young & Rubicam Brands, Inc. Advertising/Marketing ServicesCommercial Services Young & Rubicam Brands, Inc. provides advertising services. It primarily operates through its flagship creative ad agency Y&R Advertising. The firm offer consulting and marketing services through Wunderman, and public relations services through Burson-Marsteller and Cohn & Wolfe. The company was founded by Raymond Rubicam and John Orr Young in 1923 and is headquartered in New York, NY. | Commercial Services |
Wells Rich Greene BDDP
Wells Rich Greene BDDP Advertising/Marketing ServicesCommercial Services Wells Rich Greene BDDP is a paid media advertising concern. The private company is based in Houston, TX and has subsidiaries in United States. | Commercial Services |
Ammirati & Puris, Inc.
Ammirati & Puris, Inc. Advertising/Marketing ServicesCommercial Services Part of Interpublic Group of Cos., Inc., Ammirati & Puris, Inc. is an advertising agency. The company is based in New York, NY. Ammirati & Puris was acquired by Lintas New York on July 18, 1994. The company was founded by Martin F. Puris. | Commercial Services |
Media Planning Group USA LLC | |
American Association of Advertising Agencies, Inc.
American Association of Advertising Agencies, Inc. Miscellaneous Commercial ServicesCommercial Services American Association of Advertising Agencies, Inc. operates a national trade association representing advertising agency business in the United States. It is a management-oriented association that offers broadest possible service and business information. The company is headquartered in New York, NY. | Commercial Services |
Muscular Dystrophy Association, Inc.
Muscular Dystrophy Association, Inc. Hospital/Nursing ManagementHealth Services MDA is the nonprofit health agency dedicated to curing muscular dystrophy, ALS and related diseases by funding worldwide research. The Association also provides comprehensive health care and support services, advocacy and education. MDA combats neuromuscular diseases through programs of worldwide research, comprehensive medical and support services, and far-reaching professional and public health education. With national headquarters in Tucson, MDA has more than 200 offices across the country, sponsors some 200 hospital-affiliated clinics and supports more than 330 research projects around the world. MDA supports more research on neuromuscular diseases than any other private-sector organization in the world. MDA scientists are in the forefront of gene therapy research and have uncovered the genetic defects responsible for several forms of muscular dystrophy, Charcot-Marie-Tooth disease, a form of amyotrophic lateral sclerosis (ALS, or Lou Gehrig's disease), childhood spinal muscular atrophy and several other neuromuscular conditions. The Association's comprehensive services program includes diagnostic and follow-up medical consultations, flu shots, support groups, MDA summer camps for youngsters, a medical equipment program, assistance with equipment repairs and resource referral. Through its national advocacy program, MDA works to make life better for people with muscular dystrophy and related muscle diseases by providing representation in matters of public policy and research advancement, nationally and internationally; and facilitating active involvement in these areas by the people it serves. MDA was created in 1950 by a group of adults with muscular dystrophy, parents of children with muscular dystrophy and a physician-scientist studying the disorder. Since its earliest days, it has been energized by its number-one volunteer and national chairman, entertainer Jerry Lewis. | Health Services |
The ADVERTISING Club | |
Assembly
Assembly Advertising/Marketing ServicesCommercial Services Part of Stagwell, Inc., Assembly is a visionary software technology firm that blends decades of history and industry experience with next-generation, customer-focused innovation. Founded in 2014, the company is based in New York, NY. Assembly brings together two of the legal profession’s pioneering case management brands, Needles and TrialWorks, both of which have contributed to Neos, Assembly's reimagined cloud-based solution. Neos is an innovative cloud-based case management platform that enhances any law firm’s productivity with configurable workflows, embedded AI automation, seamless integrations, and robust BI-enabled analytics. Assembly is also a modern omnichannel media agency, delivering media, data, technology, and business consultancy solutions to brands. The company's approach connects big, bold brand stories with integrated media capabilities that deliver performance and drive large-scale business growth. Assembly's work is powered by its proprietary, in-house technology solution, Stage, and led by its talent base of over 1,600 people around the world. The company is purpose-driven at its core and pioneers in social and environmental impact in the agency world. | Commercial Services |
Verto Analytics, Inc.
Verto Analytics, Inc. Miscellaneous Commercial ServicesCommercial Services Verto Analytics, Inc. provides digital media measurement services. It provides a portfolio of solutions covering the digital and hardware ecosystems across various platforms, enabling clients to access insights through a single-source media measurement methodology. The firm offers Verto content watch and Verto device watch. It also offers custom research solutions that are tailored to different business needs. The company was founded in 2013 and is headquartered in New York, NY. | Commercial Services |
Verto Analytics Oy
Verto Analytics Oy Packaged SoftwareTechnology Services Verto Analytics Oy provides cloud-based media measurement services. It specializes in mobile analytics, app analytics, mobile market research, audience measurement, market research, mobile network analytics and digital business analytics solutions. The company was founded by Hannu Tapani Verkasalo in 2012 and is headquartered in Espoo, Finland. | Technology Services |
Hashoff LLC
Hashoff LLC Advertising/Marketing ServicesCommercial Services Hashoff LLC engages in the provision of content marketing services for brands and agencies. The company was founded by Joel Wright and Thomas Anthony Jessiman in 2014 and is headquartered in New York, NY. | Commercial Services |
MyTelescope AB
MyTelescope AB Data Processing ServicesTechnology Services MyTelescope AB provides powerful tools for analyzing share of search to gain instant market intelligence. The company is based in Stockholm, Sweden. MyTelescope is the world's best trend tracker, offering share of search tracking, trend spotting, and automated tracking. The Swedish company was founded by Rodrigo Pozo Graviz and Frédérique Pirenne, with Rodrigo Pozo Graviz serving as CEO since incorporation. | Technology Services |
Sinecure, Inc.
Sinecure, Inc. Internet Software/ServicesTechnology Services Sinecure, Inc. operates as a data-driven and AI talent acquisition solution. The company is based in New York, NY. The company was founded by Joel Wright, Gael Reinaudi. Joel Wright has been the CEO since incorporation. | Technology Services |
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