Scott McDonald
Chief Executive Officer at The Advertising Research Foundation
Network origin in Scott McDonald first degree
| Entity | Entity type | Industry | |
|---|---|---|---|
The Advertising Research Foundation
 The Advertising Research Foundation Miscellaneous Commercial ServicesCommercial Services The Advertising Research Foundation is a non-profit organization, which engages in creating, curating, and sharing research on media, advertising, and marketing. The firm has 400 members from brand advertisers, agencies, research firms, and media-tech companies. The company was founded in 1936 and is headquartered in New York, NY.
55
| Non-Profit Organization | Miscellaneous Commercial Services | 55 |
Chart of Companies connected to the second degree
Multi-company connection
Companies connected to Scott McDonald via their personal network
| Company | Sector | Related people | Main position |
|---|---|---|---|
| COMSCORE, INC. | Packaged Software | Chief Executive Officer Director/Board Member Chief Tech/Sci/R&D Officer | |
Harvard University
 Harvard University Other Consumer ServicesConsumer Services Harvard University engages in the provision of teaching and research. It has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a global education. The university was founded in 1636 and is headquartered in Cambridge, MA. | College/University | Graduate Degree Masters Business Admin Graduate Degree | |
The American Marketing Association
 The American Marketing Association Miscellaneous Commercial ServicesCommercial Services The American Marketing Association operates professional associations for marketers. The company offers services to marketing professionals including best practices and research studies, job resources, publications and directories. Its publications include flagship semi-monthly magazine Marketing News, as well as journal of marketing, journal of public policy and marketing and a variety of newsletters. The company was founded in 1931 and is headquartered in Chicago, IL. | Miscellaneous Commercial Services | Corporate Officer/Principal Corporate Officer/Principal Corporate Officer/Principal | |
| New York University | College/University | Corporate Officer/Principal Undergraduate Degree | |
Simmons Research LLC
 Simmons Research LLC Miscellaneous Commercial ServicesCommercial Services Simmons Research LLC provides market research services on consumer behavior. It offers a suite of survey based consumer studies, segmentation systems, custom research solutions and lifestyles of customers integrated data systems. The firm’s products include National Consumer Study, Simmons DataStream, Simmons DataStream, Multi-Media Engagement Study, SimmonsLOCAL and Television BehaviorGraphics. The company was founded in 1952 by Willard Simmons and is headquartered in New York, NY. | Miscellaneous Commercial Services | Chairman Chairman | |
| University of Pennsylvania | College/University | Doctorate Degree Graduate Degree | |
| The Leonard N Stern School of Business | College/University | Masters Business Admin Masters Business Admin | |
| GFK AG | Miscellaneous Commercial Services | Chief Executive Officer Corporate Officer/Principal | |
The Advertising Council, Inc.
 The Advertising Council, Inc. Miscellaneous Commercial ServicesCommercial Services The Advertising Council, Inc. promotes public service campaigns. It carries out pro bono ad campaigns on behalf of both government and private organizations. The company campaigns on children's issues, health, community, environment and family matters. The council relies on volunteer efforts from advertising firms. The Advertising Council was founded in 1942 and is headquartered in New York, NY. | Miscellaneous Commercial Services | Director/Board Member Chief Tech/Sci/R&D Officer | |
McKinsey & Co., Inc.
 McKinsey & Co., Inc. Miscellaneous Commercial ServicesCommercial Services McKinsey & Co., Inc. provides management consulting services. It specializes in design, marketing and sales, analytics, operations, transformation and restructuring, risk, strategy and corporate finance, and sustainability and resource productivity. The company was founded by James O. McKinsey in 1926 and is headquartered in New York, NY. | Miscellaneous Commercial Services | Corporate Officer/Principal Founder | |
| University of Wisconsin | College/University | Masters Business Admin Undergraduate Degree | |
Resonate Networks, Inc.
 Resonate Networks, Inc. Advertising/Marketing ServicesCommercial Services Resonate Networks, Inc. engages in the development of business marketing and audience targeting platforms. The firm's focus areas include media buying, methodology buying, consumer insight-driven campaigns, and data reporting. It offers online media marketing and advertising services, designed to help public affairs institutions, political parties, and corporate advertisers and agencies. The company was founded by John Brady and Sara Taylor Fagen, Andy Hunn, and Bryan Gernert in 2008 and is headquartered in Reston, VA. | Advertising/Marketing Services | Director/Board Member Corporate Officer/Principal | |
Media Rating Council, Inc.
 Media Rating Council, Inc. Miscellaneous Commercial ServicesCommercial Services Media Rating Council, Inc. provides media audience measurement services. It audits activity span of all media types including internet, out-of-home, print, radio, and cross-platform measurement. The company was founded in 1963 and is headquartered in New York, NY. | Miscellaneous Commercial Services | Corporate Officer/Principal Chief Executive Officer | |
Northwestern University
 Northwestern University Other Consumer ServicesConsumer Services Northwestern University is a private institution founded in 1851 to serve the Northwest Territory, an area that now includes the states of Ohio, Indiana, Illinois, Michigan, Wisconsin and parts of Minnesota. Northwestern has three campuses | College/University | Doctorate Degree Undergraduate Degree | |
Circana, Inc.
 Circana, Inc. Packaged SoftwareTechnology Services Circana, Inc. is a company based in Chicago, IL and has subsidiaries in the United States. Circana, Inc. was founded in 1979 and Kirk L. Perry has been the CEO of the company since 2021. | Packaged Software | Chief Executive Officer Corporate Officer/Principal | |
| ENGAGEMENT LABS | Miscellaneous Commercial Services | Chief Executive Officer Director/Board Member | |
Paramount Media Networks
 Paramount Media Networks BroadcastingConsumer Services ViacomCBS Domestic Media Networks provides television broadcasting, information and musical online content services. Its services encompass films, television shows, video streaming and music videos. The company was founded in 1984 is headquartered in New York, NY. | Broadcasting | Chief Tech/Sci/R&D Officer Corporate Officer/Principal | |
Information Resources, Inc.
 Information Resources, Inc. Data Processing ServicesTechnology Services Information Resources, Inc. engages in the provision of enterprise market information solutions and services. Its solutions include market performance and strategy, consumer and shopper intelligence, analytics and in-market execution, media, and technology. The company was founded in 1979 and is headquartered in Chicago, IL. | Data Processing Services | Chief Executive Officer Chief Executive Officer | |
Civic Science, Inc.
 Civic Science, Inc. Internet Software/ServicesTechnology Services Civic Science, Inc. provides daily insights for publishers and corporations through online. It gathers, organizes and delivers opinion data to marketers and other decision-makers that help to understand, anticipate and serve their audience. The firm also offers a suite of research products for brand managers, advertisers and research professionals. The company was founded by John Dick in 2007 and is headquartered in Pittsburgh, PA. | Internet Software/Services | Director/Board Member Director/Board Member | |
Market Research Council, Inc.
 Market Research Council, Inc. Miscellaneous Commercial ServicesCommercial Services Market Research Council, Inc. was founded in 1927 and is headquartered in New York, NY. | Miscellaneous Commercial Services | President President | |
Ipsos Interactive Services U.S., Inc.
 Ipsos Interactive Services U.S., Inc. Miscellaneous Commercial ServicesCommercial Services Part of Ipsos SA, Ipsos Interactive Services U.S., Inc. is a company that provides market research and polling services. The company is based in New York, NY. The company was founded in 1998. The CEO is Jim Frederickson. | Miscellaneous Commercial Services | Director/Board Member | |
Ipsos Srl
 Ipsos Srl Miscellaneous Commercial ServicesCommercial Services Ipsos SRL provides social opinion and market research services. The company is headquartered in Milan, Italy. | Miscellaneous Commercial Services | Chairman | |
Ipsos Reid Public Affairs, Inc.
 Ipsos Reid Public Affairs, Inc. Miscellaneous Commercial ServicesCommercial Services Ipsos Reid Public Affairs Inc offers commercial business, marketing, opinion, and other economic research. The company was founded in 2001 and is headquartered in Washington, District of Columbia. | Miscellaneous Commercial Services | Director/Board Member | |
| Ipsos ASI, Inc. | Director/Board Member | ||
Ipsos Operations SRL
 Ipsos Operations SRL Advertising/Marketing ServicesCommercial Services Ipsos Operations SRL provides marketing and market research services. The private company is based in Rome, Italy. | Advertising/Marketing Services | Chairman | |
| Ipsos Public Affairs SRL | Chairman | ||
| Ipsos Sp zoo | Chairman | ||
MORI Group Ltd.
 MORI Group Ltd. Miscellaneous Commercial ServicesCommercial Services Part of Ipsos SA, MORI Group Ltd. is a British company that engages in other service activities. The company is based in Leigh, UK. | Miscellaneous Commercial Services | Director/Board Member | |
| Ipsos Polska SP zoo | Director/Board Member | ||
| Ipsos USA | Chairman | ||
Ipsos ASI
 Ipsos ASI Miscellaneous Commercial ServicesCommercial Services Part of Ipsos SA, Ipsos ASI is a Canadian company that provides marketing research services. The company is based in Montréal, Canada. | Miscellaneous Commercial Services | Director/Board Member | |
| Ipsos OTX Corp. | Chairman | ||
| Ipsos-Insight LLC | President | ||
| Synovate Ltd. (Canada) | Director/Board Member | ||
Ipsos Marketing
 Ipsos Marketing Miscellaneous Commercial ServicesCommercial Services Ipsos Marketing specializes in addressing issues related to innovation, market understanding and path to purchase. It helps clients to define their marketing strategy, identify new opportunities, understand buying behavior, develop brands, services and products. The company is headquartered in Paris, France. | Miscellaneous Commercial Services | Chief Executive Officer | |
Ipsos America, Inc.
 Ipsos America, Inc. Miscellaneous Commercial ServicesCommercial Services Ipsos America, Inc. provides market research services. It offers marketing services in the areas of markets and branding, innovation and forecasting, healthcare and pharmaceuticals, qualitative, social media research, and sector search. The company is headquartered in New York, NY. | Miscellaneous Commercial Services | Chief Executive Officer | |
Ipsos NPD, Inc. (Canada)
 Ipsos NPD, Inc. (Canada) Miscellaneous Commercial ServicesCommercial Services Part of Ipsos SA, Ipsos NPD, Inc. (Canada) is a Canadian survey-based research company. The company is based in Vancouver, Canada. | Miscellaneous Commercial Services | Director/Board Member | |
Ipsos AS
 Ipsos AS Advertising/Marketing ServicesCommercial Services Part of Ipsos SA, Ipsos AS is a Norwegian company that provides marketing strategy, branding, forecasting, testing, advisory, and online platform services. The company is based in Oslo, Norway. The company was founded in 1975 by Didier Michel Truchot. Didier Michel Truchot has been the CEO since 1975. | Advertising/Marketing Services | Director/Board Member | |
Ipsos Camelford Graham, Inc.
 Ipsos Camelford Graham, Inc. Miscellaneous Commercial ServicesCommercial Services Ipsos Camelford Graham, Inc. operates as a survey-based research company. The company is headquartered in Toronto, Canada. | Miscellaneous Commercial Services | Director/Board Member | |
Ipsos-Insight Corp.
 Ipsos-Insight Corp. Specialty TelecommunicationsCommunications Ipsos-Insight Corp. offers market research services. The company is headquartered in Toronto, Canada. | Specialty Telecommunications | Director/Board Member | |
Ipsos Canada, Inc.
 Ipsos Canada, Inc. Miscellaneous Commercial ServicesCommercial Services Ipsos Canada, Inc. provides research services. The company is headquartered in Toronto, Canada. | Miscellaneous Commercial Services | Director/Board Member | |
| PETMED EXPRESS, INC. | Specialty Stores | Director/Board Member | |
Ipsos Access Panels Holding SA
 Ipsos Access Panels Holding SA Miscellaneous Commercial ServicesCommercial Services Ipsos Access Panels Holding SA provides market research services. The private company is based in Paris, France. and has subsidiaries in Serbia. | Miscellaneous Commercial Services | Chief Executive Officer | |
| Ipsos Central Eastern Europe Ltd. | Director/Board Member | ||
| BAZAARVOICE INC | Packaged Software | Director/Board Member | |
| RED VIOLET, INC. | Packaged Software | Director/Board Member |
Statistics
International
| United States | 32 |
| Canada | 9 |
| Italy | 4 |
| Poland | 3 |
| France | 3 |
Sectoral
| Commercial Services | 25 |
| Consumer Services | 9 |
| Technology Services | 8 |
| Communications | 2 |
| Retail Trade | 2 |
Operational
| Director/Board Member | 154 |
| Corporate Officer/Principal | 89 |
| Chief Executive Officer | 34 |
| President | 28 |
| Chairman | 28 |
Most connected contacts
| Insiders | |
|---|---|
| Pierre Le Manh | 46 |
| Wenda Millard | 27 |
| Gian Fulgoni | 23 |
| Andrew Appel | 20 |
| Ed Keller | 19 |
| William Livek | 18 |
| John Ouren | 17 |
| Venkata Rajamannar Madabhushi | 15 |
| P. Fuguitt | 10 |
| David Krajicek | 9 |
| Pat LaPointe | 9 |
| Jeff Boehme | 9 |
| Allan R. Kuse | 9 |
| George H. Terhanian | 8 |
| Colleen Rush | 8 |
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