Profile
Pat LaPointe is the founder of MarketingNPV LLC.
He worked as a Director at The Advertising Research Foundation from 2014 to 2016.
Prior to that, he was a Director at Engagement Labs, Inc. and an Executive Vice President at Resonate Networks, Inc. He also worked as a Principal at Ketchum Advertising and as a Senior Vice President at Frequency Marketing, Inc. Mr. LaPointe received his undergraduate degree from McGill University and his MBA from The Leonard N Stern School of Business.
Former positions of Pat LaPointe
| Companies | Position | End |
|---|---|---|
The Advertising Research Foundation
 The Advertising Research Foundation Miscellaneous Commercial ServicesCommercial Services The Advertising Research Foundation is a non-profit organization, which engages in creating, curating, and sharing research on media, advertising, and marketing. The firm has 400 members from brand advertisers, agencies, research firms, and media-tech companies. The company was founded in 1936 and is headquartered in New York, NY. | Director/Board Member | 2015-12-31 |
MarketShare Partners LLC
 MarketShare Partners LLC Packaged SoftwareTechnology Services MarketShare Partners LLC provides analytics technology solutions to brand marketers. The firm specializes in strategy application, dynamic pricing, value interaction, benchmarking, media channels and creative campaigns. The company was founded by Wesley A. Nichols, Dominique Hanssens and Jon Vein on December 5, 2006 and is headquartered in Los Angeles, CA. | Corporate Officer/Principal | 2014-02-28 |
| ENGAGEMENT LABS | Director/Board Member | - |
Resonate Networks, Inc.
 Resonate Networks, Inc. Advertising/Marketing ServicesCommercial Services Resonate Networks, Inc. engages in the development of business marketing and audience targeting platforms. The firm's focus areas include media buying, methodology buying, consumer insight-driven campaigns, and data reporting. It offers online media marketing and advertising services, designed to help public affairs institutions, political parties, and corporate advertisers and agencies. The company was founded by John Brady and Sara Taylor Fagen, Andy Hunn, and Bryan Gernert in 2008 and is headquartered in Reston, VA. | Corporate Officer/Principal | - |
MarketingNPV LLC
 MarketingNPV LLC Miscellaneous Commercial ServicesCommercial Services MarketingNPV LLC operates as an advisory firm. The company is headquartered in Princeton, NJ. | Founder | - |
Training of Pat LaPointe
| McGill University | Undergraduate Degree |
| The Leonard N Stern School of Business | Masters Business Admin |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 7 |
|---|---|
Resonate Networks, Inc.
Resonate Networks, Inc. Advertising/Marketing ServicesCommercial Services Resonate Networks, Inc. engages in the development of business marketing and audience targeting platforms. The firm's focus areas include media buying, methodology buying, consumer insight-driven campaigns, and data reporting. It offers online media marketing and advertising services, designed to help public affairs institutions, political parties, and corporate advertisers and agencies. The company was founded by John Brady and Sara Taylor Fagen, Andy Hunn, and Bryan Gernert in 2008 and is headquartered in Reston, VA. | Commercial Services |
Ketchum Advertising
 Ketchum Advertising Advertising/Marketing ServicesCommercial Services Part of Interpublic Group of Cos., Inc., Ketchum Advertising is an advertising agency. Ketchum Advertising was acquired by Bozell Worldwide from Ketchum Communications Holdings, Inc. on April 06, 1995. | Commercial Services |
The Advertising Research Foundation
The Advertising Research Foundation Miscellaneous Commercial ServicesCommercial Services The Advertising Research Foundation is a non-profit organization, which engages in creating, curating, and sharing research on media, advertising, and marketing. The firm has 400 members from brand advertisers, agencies, research firms, and media-tech companies. The company was founded in 1936 and is headquartered in New York, NY. | Commercial Services |
MarketingNPV LLC
MarketingNPV LLC Miscellaneous Commercial ServicesCommercial Services MarketingNPV LLC operates as an advisory firm. The company is headquartered in Princeton, NJ. | Commercial Services |
MarketShare Partners LLC
MarketShare Partners LLC Packaged SoftwareTechnology Services MarketShare Partners LLC provides analytics technology solutions to brand marketers. The firm specializes in strategy application, dynamic pricing, value interaction, benchmarking, media channels and creative campaigns. The company was founded by Wesley A. Nichols, Dominique Hanssens and Jon Vein on December 5, 2006 and is headquartered in Los Angeles, CA. | Technology Services |
Engagement Labs, Inc.
 Engagement Labs, Inc. Miscellaneous Commercial ServicesCommercial Services Engagement Labs, Inc. is a data and analytics company, which engages in the provision of social intelligence for Fortune 500 brands and companies. The company was founded on November 26, 2007 and is headquartered in Toronto, Canada. | Commercial Services |
Frequency Marketing, Inc.
 Frequency Marketing, Inc. Advertising/Marketing ServicesCommercial Services Frequency Marketing, Inc. provides marketing services. | Commercial Services |
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