Marianne Caponnetto
Founder at Mcw Group, Inc.
Profile
Marianne Caponnetto is the founder of Mcw Group, Inc. She worked as the Chief Sales & Marketing Officer at DoubleClick, Inc. from 2006 to 2008.
Prior to that, she was the Vice President-Publishing & Global Media at International Business Machines Corp.
from 2005 to 2005.
She also worked as the Director-Corporate Marketing at Dow Jones & Co., Inc. and as a Media Director at both Mccann Erickson Worldhealth and Foote, Cone & Belding Worldwide.
Additionally, she served as the Director at Alliance for Audited Media.
Caponnetto earned an undergraduate degree from the University of California, Berkeley.
Marianne Caponnetto active positions
Companies | Position | Start |
---|---|---|
Mcw Group, Inc. | Founder | - |
Former positions of Marianne Caponnetto
Companies | Position | End |
---|---|---|
SCHOLASTIC CORPORATION | Director/Board Member | 2018-08-31 |
DoubleClick, Inc.
DoubleClick, Inc. Advertising/Marketing ServicesCommercial Services DoubleClick, Inc. provided digital marketing technology and services. The company's products are being used by its clients for ad serving, rich media, video, mobile, search and affiliate marketing purposes. DoubleClick was founded in 1996 and was headquartered in New York, NY. | Sales & Marketing | 2007-12-31 |
IBM | Public Communications Contact | 2004-12-31 |
Alliance for Audited Media
Alliance for Audited Media Advertising/Marketing ServicesCommercial Services Alliance for Audited Media is a nonprofit, member-based organization that empowers media companies, advertising technology providers, ad agencies and advertisers to transact with greater trust and confidence. Led by North America’s advertisers, advertising agencies and content providers, AAM is committed to providing independently verified data and information critical to evaluating and purchasing media. The company is headquartered in Lisle, IL. | Director/Board Member | - |
Foote, Cone & Belding Worldwide
Foote, Cone & Belding Worldwide Advertising/Marketing ServicesCommercial Services Foote, Cone & Belding Worldwide (FCB) provides advertising and integrated marketing services. It offers creative advertising development and campaign management services for traditional ads, as well as direct marketing, event marketing and other specialized service offerings. Its FCBi unit provides interactive services. FCB's clients include Boeing, Honda and Coca-Cola's Diet Coke brand. The company has approximately 200 offices in more than 100 countries. The company was founded in 1873 and is located in New York, NY. | Public Communications Contact | - |
Training of Marianne Caponnetto
University of California, Berkeley | Undergraduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
Listed companies | 2 |
---|---|
IBM | Technology Services |
SCHOLASTIC CORPORATION | Consumer Services |
Private companies | 6 |
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Dow Jones & Co., Inc.
Dow Jones & Co., Inc. Internet Software/ServicesTechnology Services Dow Jones & Co., Inc publishes financial information and news. It offers news through newspapers, newswires, websites, apps, newsletters, magazines, proprietary databases, conferences and more. The firm?s premier brands include The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and SmartMoney. The company was founded by Edward Davis Jones, Charles Henry Dow and Charles Milford Bergstresser in 1882 and is headquartered in New York, NY. | Technology Services |
DoubleClick, Inc.
DoubleClick, Inc. Advertising/Marketing ServicesCommercial Services DoubleClick, Inc. provided digital marketing technology and services. The company's products are being used by its clients for ad serving, rich media, video, mobile, search and affiliate marketing purposes. DoubleClick was founded in 1996 and was headquartered in New York, NY. | Commercial Services |
Mccann Erickson Worldhealth
Mccann Erickson Worldhealth Advertising/Marketing ServicesCommercial Services Part of Interpublic Group of Cos., Inc., Mccann Erickson Worldhealth is an advertising agency. The company is based in New York, NY. | Commercial Services |
Foote, Cone & Belding Worldwide
Foote, Cone & Belding Worldwide Advertising/Marketing ServicesCommercial Services Foote, Cone & Belding Worldwide (FCB) provides advertising and integrated marketing services. It offers creative advertising development and campaign management services for traditional ads, as well as direct marketing, event marketing and other specialized service offerings. Its FCBi unit provides interactive services. FCB's clients include Boeing, Honda and Coca-Cola's Diet Coke brand. The company has approximately 200 offices in more than 100 countries. The company was founded in 1873 and is located in New York, NY. | Commercial Services |
Alliance for Audited Media
Alliance for Audited Media Advertising/Marketing ServicesCommercial Services Alliance for Audited Media is a nonprofit, member-based organization that empowers media companies, advertising technology providers, ad agencies and advertisers to transact with greater trust and confidence. Led by North America’s advertisers, advertising agencies and content providers, AAM is committed to providing independently verified data and information critical to evaluating and purchasing media. The company is headquartered in Lisle, IL. | Commercial Services |
Mcw Group, Inc. |
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