John Alston Gardner
Founder at Fulcrum Equity Partners Inc.
Profile
Alston Gardner is the founder and managing partner of Fulcrum Ventures, a closely held venture capital firm that invests in early stage technology companies.
Active investments include SaaS Optics, Bandwidth, Sageworks, Ibotta, and RevBoss.
Alston was the founder and CEO of OnTarget, Inc. prior to its acquisition by Siebel Systems in 1999.
Under his leadership, OnTarget grew from start-up to the industry leader in sales force development with $75 million in revenue and 100+ professionals in fifteen countries.
OnTarget’s clients included HP, Cisco, Dell, Microsoft, Oracle, Alcatel Siemens, IBM, and Xerox.
Recognized as a thought leader on sales force issues, Alston has written numerous articles for Sales and Marketing Management, Selling Power, Marketing Management and Harvard Business Review.
He also authored several top selling training programs, including Target Account Selling, Selling to Senior Executives and Managing Strategic Relationships.
Alston holds a BA degree from the University of North Carolina (’77) and has attended executive programs at Harvard Business School, Stanford, UVA, and the Aspen Institute.
He completed a post-baccalaureate certificate in psychology at Columbia University in 2011.
He taught Introduction to Sales and Entrepreneurial Sales and Marketing at Kenan-Flagler Business School at the University of North Carolina from 2003-2008.
He served on the Board of Trustees of UNC Chapel Hill from 2007-2015 and was the Vice Chairman 2014-15.
He currently serves on the board of Higher Education Works, an advocacy group for higher education in North Carolina and is the chair of the board of Hot Tubes Development Cycling, the top junior cycling program in North America.
John Alston Gardner active positions
| Companies | Position | Start |
|---|---|---|
Fulcrum Equity Partners Inc.
 Fulcrum Equity Partners Inc. Investment ManagersFinance Fulcrum Equity Partners Inc (Fulcrum Equity Partners) is a private equity firm founded in 2006 by Jeffrey Muir. The firm is headquartered in Atlanta, Georgia. | Founder | 2005-12-31 |
SaaS Optics LLC
 SaaS Optics LLC Packaged SoftwareTechnology Services SaaS Optics LLC provides marketing resource management solutions. It offers subscription and order management, revenue recognition, E-invoicing and payments, financial reporting, and subscription metrics and analytics. The company was founded by Tim McCormick, Clayton Whitfield, David Ryan and Matthew Woodard in 1998 and is headquartered in Peachtree Corners, GA. | Director/Board Member | - |
Hatteras Venture Partners
 Hatteras Venture Partners Investment ManagersFinance Hatteras Venture Partners (Hatteras Venture) is venture capital firm founded in 2000 by Clay B. Thorp and John Crumpler. The firm is headquartered in Durham, North Carolina. | Consultant / Advisor | 2017-09-30 |
| DGI Capital LLC | Private Equity Investor | 2000-01-31 |
| Hot Tubes Development Cycling Team, Inc. | Chairman | - |
| Higher Education Works | Director/Board Member | - |
Former positions of John Alston Gardner
| Companies | Position | End |
|---|---|---|
| The University of North Carolina at Chapel Hill | Director/Board Member | 2015-04-30 |
OnTarget, Inc.
 OnTarget, Inc. Miscellaneous Commercial ServicesCommercial Services OnTarget, Inc. provides consulting services and training program for sales and consulting firm. The company is headquartered in Atlanta, GA. | Founder | 2011-04-20 |
Innotrac Corp.
 Innotrac Corp. Specialty StoresRetail Trade Innotrac Corp. provides customized technology-based support services. Its services include order processing, order fulfillment, and customer support contact center services to corporations that outsource these functions. The company was founded by Scoot D. Dorfman in 1984 and is headquartered in Johns Creek, GA. | Director/Board Member | 2005-08-04 |
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| ░░░░░░░ ░░░░░░░░░ ░░░ | ░░░░░░░░░░░░░░ ░░░░░░ | - |
Training of John Alston Gardner
| The University of North Carolina at Asheville | Undergraduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 15 |
|---|---|
Wallace Computer Services, Inc.
 Wallace Computer Services, Inc. Commercial Printing/FormsCommercial Services Wallace Computer Services, Inc. used to design and sells both paper-based and electronic business forms. The company also provided other computer related products. The company was headquartered in Lisle, IL. | Commercial Services |
Innotrac Corp.
Innotrac Corp. Specialty StoresRetail Trade Innotrac Corp. provides customized technology-based support services. Its services include order processing, order fulfillment, and customer support contact center services to corporations that outsource these functions. The company was founded by Scoot D. Dorfman in 1984 and is headquartered in Johns Creek, GA. | Retail Trade |
The Dun & Bradstreet Corp.
 The Dun & Bradstreet Corp. Data Processing ServicesTechnology Services The Dun & Bradstreet Corp. engages in the provision integrating data and insights services. It offers product to finance, sales and marketing, master data, supplier management, and compliance. The company was founded on July 20, 1841 and is headquartered in Short Hills, NJ. | Technology Services |
OnTarget, Inc.
OnTarget, Inc. Miscellaneous Commercial ServicesCommercial Services OnTarget, Inc. provides consulting services and training program for sales and consulting firm. The company is headquartered in Atlanta, GA. | Commercial Services |
Forté Software Inc.
 Forté Software Inc. Packaged SoftwareTechnology Services Forté Software, Inc. is a pioneer in advanced development and integration software for scalable distributed applications. Organisations, systems integrators and independent software vendors use the Forté product family as their application environment to more efficiently build, integrate, deploy and manage powerful foundation for 100 application packages, and Forté products are marketed worldwide through direct operations, subsidiaries, distributors and value-added resellers. | Technology Services |
| North Atlanta National Bank | Finance |
Hatteras Venture Partners
Hatteras Venture Partners Investment ManagersFinance Hatteras Venture Partners (Hatteras Venture) is venture capital firm founded in 2000 by Clay B. Thorp and John Crumpler. The firm is headquartered in Durham, North Carolina. | Finance |
| Chatham Capital Corp. | |
Fulcrum Equity Partners Inc.
Fulcrum Equity Partners Inc. Investment ManagersFinance Fulcrum Equity Partners Inc (Fulcrum Equity Partners) is a private equity firm founded in 2006 by Jeffrey Muir. The firm is headquartered in Atlanta, Georgia. | Finance |
iHealth Solutions LLC
 iHealth Solutions LLC Packaged SoftwareTechnology Services iHealth Solutions LLC provides healthcare software and services. Its suits of services include revenue cycle management, practice management, care coordination, insurance and managed care contract negotiation. The company was founded in 2013 by Venkat V. Sharma and is headquartered in Louisville, KY. | Technology Services |
SaaS Optics LLC
SaaS Optics LLC Packaged SoftwareTechnology Services SaaS Optics LLC provides marketing resource management solutions. It offers subscription and order management, revenue recognition, E-invoicing and payments, financial reporting, and subscription metrics and analytics. The company was founded by Tim McCormick, Clayton Whitfield, David Ryan and Matthew Woodard in 1998 and is headquartered in Peachtree Corners, GA. | Technology Services |
Ascent360, Inc.
 Ascent360, Inc. Internet Software/ServicesTechnology Services Ascent360, Inc. operates a customer database platform that integrates multiple data sources to view customers. The firm specializes in database marketing, marketing services, retention, acquisition, analytics, marketing database, customer data, retention and acquisition. The company was founded by Karen Buelter and Scott Buelter in 2013 and is headquartered in Golden, CO. | Technology Services |
| Higher Education Works | |
| DGI Capital LLC | |
| Hot Tubes Development Cycling Team, Inc. |
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