George Bettany

Embedded Insurance, Inc. is a technology-enabled insurance company that offers insurance products in the context of non-insurance applications. The company is based in Park City, UT. The company's APIs and no-code, plug-and-play products are designed to provide digital ecosystems with the necessary tools to make insurance a seamlessly integrated offering within their customer applications. The company's innovative platform revolutionizes the legacy insurance model to a seamless customer experience at the point of need. The company was founded by James L. Hall, Edward Kuklenski, Keith Moore, Chris Slater, Andy Sutton, Adrian Hummel.

ScaleUp Capital Ltd. (ScaleUp Capital) is a private equity firm founded in 2002 by Simon R. Philips. The firm is headquartered in London, United Kingdom.

Sifted (EU) Ltd. is an online publication that provides news and analysis on sustainability startups, fintech startups, and venture capital in Europe. The company is based in London, UK. The publication is backed by the Financial Times and offers insights from top speakers and panellists on how to build, grow, and scale a business in today's rapidly changing world. Sifted was founded in 2017 by John Nicholas Thornhill and Caspar James Tudor Woolley, with Caspar James Tudor Woolley serving as the CEO since then.