Elba Horta

Part of Nasdaq, Inc., Puro.earth Oy is the world's leading carbon crediting platform for carbon removal. The company is based in Helsinki, Finland. Puro.earth helps voluntary corporate buyers accelerate carbon dioxide removal at an industrial scale by creating carbon credit methodologies for processes that remove carbon dioxide from the atmosphere for at least 100 years. The Finnish company's mission is to mobilize the economy to reward carbon net-negative emissions. Puro.earth's customers include Microsoft, Shopify, and Zurich Insurance. The company assists suppliers who require financing to launch or expand operations through corc advance market commitments and prepayments. Puro.earth is the world's first standard and registry for carbon removal certificates, with science-based quantification methodologies for long-term CO2 removal methods at an industrial scale. The company was founded in 2018 by Elba Horta, Marianne Tikkanen, Antti Vihavainen. Antti Vihavainen has been the CEO since 2018.