David Edwards

Coldwater Creek, Inc. operates women's apparel, jewelry, and accessories retail stores. The company sells its merchandise through retail stores across the country, online, and through its mobile applications. Its merchandise is offered through two operating segments: retail and direct. The retail segment consists of its retail stores, factory outlet stores, and day spas. The direct segment consists of sales generated through its e-commerce website and mobile applications as well as orders taken from customers over the phone and through the mail. The company was founded by Dennis C. Pence and Ann E. Pence in 1984 and is headquartered in Sandpoint, ID.