Choong Heng Foong
Chairman at INNATURE
Net worth: 2 M $ as of 2024-03-30
Profile
Choong Heng Foong is the founder of Senja Aman Holdings Sdn.
Bhd.
He currently holds the position of Chairman & Chief Executive Officer at Aquawalk Sdn.
and has director positions at Ola Beleza Sdn.
Bhd., TBS Vietnam Co. Ltd., Green Cosmetics Cambodia Co. Ltd., and Hello Natural Sdn.
In the past, he served as Vice Chairman at PT Foundation, Executive Director at Kejora Harta Bhd., Director at Rampai-Niaga Sdn.
Bhd., President at Malaysian Association of Amusement Themepark & Family Attra, Manager-Sales & Marketing at Jurudata Sdn.
Bhd., and General Manager at Komtel Sdn.
Mr. Foong received his undergraduate degree from the University of Ulster in 1981.
Known holdings in public companies
| Company | Date | Number of shares | Valuation | Valuation date |
|---|---|---|---|---|
| 2022-10-03 | 8,085,100 ( 1.84% ) | 2 M $ | 2024-03-30 | |
SWIFT HAULAGE BERHAD
0.63% | 2023-04-02 | 5,581,760 ( 0.63% ) | 601 435 $ | 2024-03-30 |
INNATURE BHD
0.09% | 2023-12-03 | 650,000 ( 0.09% ) | 39 143 $ | 2024-03-30 |
Choong Heng Foong active positions
| Companies | Position | Start |
|---|---|---|
| INNATURE | Chairman | 1994-10-20 |
Rampai-Niaga Sdn. Bhd.
 Rampai-Niaga Sdn. Bhd. Specialty StoresRetail Trade Part of Etheco Sdn. The private company is based in Subang Jaya, Malaysia. Bhd., Rampai-Niaga Sdn. Bhd. owns the franchise rights of The Body Shop and sells their cosmetic products. Rampai-Niaga Sdn. from Kejora Harta Bhd. on November 30, 2006 for $21.99 million. was acquired by InNature Bhd. | Director/Board Member | 2004-10-31 |
| Aquawalk Sdn. Bhd. | Chief Executive Officer | - |
Senja Aman Holdings Sdn. Bhd.
 Senja Aman Holdings Sdn. Bhd. Real Estate DevelopmentFinance Senja Aman Holdings Sdn. The private company is based in Selangor, Malaysia. Bhd. is a Malaysian company that provides property development services. The company was founded by Choong Heng Foong. Choong Heng Foong has been the CEO since incorporation. | Chief Executive Officer | - |
Ola Beleza Sdn. Bhd.
 Ola Beleza Sdn. Bhd. Internet RetailRetail Trade Part of Etheco Sdn. The private company is based in Subang Jaya, Malaysia. Bhd., Ola Beleza Sdn. Bhd. operates as an online beauty products store. Ola Beleza Sdn. on October 03, 2022 for $0.46 million. The Malaysian company was founded in 1969 by Luiz Seabra. was acquired by Natura Cosmetics Asia Pacific Pte Ltd. from Etheco Sdn. | Director/Board Member | - |
| Hello Natural Sdn. Bhd. | Director/Board Member | - |
| TBS Vietnam Co. Ltd. | Director/Board Member | - |
| Green Cosmetics Cambodia Co. Ltd. | Director/Board Member | - |
Former positions of Choong Heng Foong
| Companies | Position | End |
|---|---|---|
Kejora Harta Bhd.
 Kejora Harta Bhd. HomebuildingConsumer Durables Part of Symphony Life Bhd., Kejora Harta Bhd. The private company is based in Kedah Darul Aman, Malaysia. engages in construction works, quarry operations, and property development. | Director/Board Member | 2005-12-31 |
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| ░░░░░░░░░ ░░░░░░░░░░░ ░░ ░░░░░░░░░ ░░░░░░░░░ ░░░░░ ░░░░░░ ░░░░░ | ░░░░░░░░░ | - |
Training of Choong Heng Foong
| University of Ulster | Undergraduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Listed companies | 1 |
|---|---|
| INNATURE | Retail Trade |
| Private companies | 12 |
|---|---|
Kejora Harta Bhd.
Kejora Harta Bhd. HomebuildingConsumer Durables Part of Symphony Life Bhd., Kejora Harta Bhd. The private company is based in Kedah Darul Aman, Malaysia. engages in construction works, quarry operations, and property development. | Consumer Durables |
Rampai-Niaga Sdn. Bhd.
Rampai-Niaga Sdn. Bhd. Specialty StoresRetail Trade Part of Etheco Sdn. The private company is based in Subang Jaya, Malaysia. Bhd., Rampai-Niaga Sdn. Bhd. owns the franchise rights of The Body Shop and sells their cosmetic products. Rampai-Niaga Sdn. from Kejora Harta Bhd. on November 30, 2006 for $21.99 million. was acquired by InNature Bhd. | Retail Trade |
| Malaysian Association of Amusement Themepark & Family Attra | |
| PT Foundation | |
| Jurudata Sdn. Bhd. | |
Senja Aman Holdings Sdn. Bhd.
Senja Aman Holdings Sdn. Bhd. Real Estate DevelopmentFinance Senja Aman Holdings Sdn. The private company is based in Selangor, Malaysia. Bhd. is a Malaysian company that provides property development services. The company was founded by Choong Heng Foong. Choong Heng Foong has been the CEO since incorporation. | Finance |
| Komtel Sdn. Bhd. | |
| Aquawalk Sdn. Bhd. | |
Ola Beleza Sdn. Bhd.
Ola Beleza Sdn. Bhd. Internet RetailRetail Trade Part of Etheco Sdn. The private company is based in Subang Jaya, Malaysia. Bhd., Ola Beleza Sdn. Bhd. operates as an online beauty products store. Ola Beleza Sdn. on October 03, 2022 for $0.46 million. The Malaysian company was founded in 1969 by Luiz Seabra. was acquired by Natura Cosmetics Asia Pacific Pte Ltd. from Etheco Sdn. | Retail Trade |
| TBS Vietnam Co. Ltd. | |
| Green Cosmetics Cambodia Co. Ltd. | |
| Hello Natural Sdn. Bhd. |
- Stock Market
- Insiders
- Choong Heng Foong
