Alyson Racer
Consultant / Advisor at Trigger Media Group LLC
Profile
Aly Racer is a seasoned digital media executive having more than 18 years of strategy, revenue development and management experience.
She is CEO of InsideHook, the premier lifestyle media brand for affluent, established men.
She is also the founder of memmee, a unique digital platform where members are motivated to record, share and relive small moments.
Prior to Trigger Media, Aly was President of Penske Media Corporation leading strategy and revenue development for leading entertainment brands and a red carpet event portfolio, Chief Advertising Officer for Newsweek, and VP Sales for DailyCandy where she led revenue development, strategy and led the team through Comcast's acquisition in September 2008.
Before Before joining DailyCandy, Aly was Vice President, Advertising, for The New York Times.
She was responsible for managing The Times's digital advertising, operations and marketing.
Prior to this role, Aly held various sales and marketing management positions since joining NYTimes.com in 1997.
From 1995 until 1997, she worked in sales and planning at MacFadden Trade Publishing.
Alyson Racer active positions
| Companies | Position | Start |
|---|---|---|
Trigger Media Group LLC
 Trigger Media Group LLC Investment ManagersFinance Trigger Media Group LLC (Trigger Media Group) is a Venture Capital firm founded by Andrew Russell in July 2011. The firm is headquartered in New York, United States. | Consultant / Advisor | - |
Former positions of Alyson Racer
| Companies | Position | End |
|---|---|---|
Escapist Media, Inc.
 Escapist Media, Inc. Specialty TelecommunicationsCommunications Escapist Media, Inc. operates a digital lifestyle platform for men. It provides native solutions, custom content and video, event activation and other programs for premium and luxury men’s lifestyle brands. The company was founded by Jonathan Keidan and Andrew Russell on August 16, 2011 and is headquartered in New York, NY. | Chief Executive Officer | 2015-03-31 |
Penske Media Corp.
 Penske Media Corp. Internet Software/ServicesTechnology Services Penske Media Corp. engages in provision of digital media and information services. It offers digital media, publishing, and information services. It operates under the brand name of Veriety, WWD, Robb Report, BGR, IndieWire, RollingStone, BEAUTYINC, TVLine, and OMNYLYTICS. The company was founded by Jay C. Penske and Michael Ausiello in 2003 and is headquartered in Los Angeles, CA. | President | 2012-07-31 |
Newsweek LLC
 Newsweek LLC Publishing: NewspapersConsumer Services Part of IBT Media, Inc., Newsweek LLC is a publisher of newspapers. The company is based in New York, NY. | Corporate Officer/Principal | 2010-09-30 |
DailyCandy LLC
 DailyCandy LLC Internet Software/ServicesTechnology Services DailyCandy LLC owns and operates free daily e-mail newsletter and website. It offers shopping, dining and events for thirteen cities and weekly guides for kids, travel, and deals. The company was founded by Dany Levy in 2000 and is headquartered in New York, NY. | Sales & Marketing | - |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
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Female
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Linked companies
| Private companies | 5 |
|---|---|
DailyCandy LLC
DailyCandy LLC Internet Software/ServicesTechnology Services DailyCandy LLC owns and operates free daily e-mail newsletter and website. It offers shopping, dining and events for thirteen cities and weekly guides for kids, travel, and deals. The company was founded by Dany Levy in 2000 and is headquartered in New York, NY. | Technology Services |
Penske Media Corp.
Penske Media Corp. Internet Software/ServicesTechnology Services Penske Media Corp. engages in provision of digital media and information services. It offers digital media, publishing, and information services. It operates under the brand name of Veriety, WWD, Robb Report, BGR, IndieWire, RollingStone, BEAUTYINC, TVLine, and OMNYLYTICS. The company was founded by Jay C. Penske and Michael Ausiello in 2003 and is headquartered in Los Angeles, CA. | Technology Services |
Trigger Media Group LLC
Trigger Media Group LLC Investment ManagersFinance Trigger Media Group LLC (Trigger Media Group) is a Venture Capital firm founded by Andrew Russell in July 2011. The firm is headquartered in New York, United States. | Finance |
Escapist Media, Inc.
Escapist Media, Inc. Specialty TelecommunicationsCommunications Escapist Media, Inc. operates a digital lifestyle platform for men. It provides native solutions, custom content and video, event activation and other programs for premium and luxury men’s lifestyle brands. The company was founded by Jonathan Keidan and Andrew Russell on August 16, 2011 and is headquartered in New York, NY. | Communications |
Newsweek LLC
Newsweek LLC Publishing: NewspapersConsumer Services Part of IBT Media, Inc., Newsweek LLC is a publisher of newspapers. The company is based in New York, NY. | Consumer Services |
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