Alexander Whatley

Part of Vividly, Inc., Cresicor, Inc. helps CPG companies increase the ROI of their trade investment by turning it into a valuable growth lever. The company is based in Spring, TX. Cresicor offers a TPM platform that helps CPG companies improve understanding, tracking, and utilization of deductions actuals for a more accurate trade process. The company has multiple plans, including the emerging tier, which is best for small CPG companies looking to improve trade organization. Cresicor's platform is different from others in the market and offers advanced trade analytics insights, SOP processes, and more. Some of the fastest-growing brands, such as Liquid Death and Perfect Snacks, trust Cresicor for TPM. The company leverages a talented and experienced team of CPG and SaaS experts to help CPG companies solve TPM problems. The CEO of the company is Alexander Whatley.

Vividly, Inc. is a company that specializes in helping consumer packaged goods (CPG) companies solve trade promotion management (TPM) problems. The company is based in Spring, TX. The company offers services such as deductions reconciliation for growing CPG brands. Vividly was founded by Stuart Kennedy, Nikki McNeil, Daniel Whatley, and Alexander Whatley, with Alexander Whatley serving as the CEO since incorporation.