Wirecard AG has announced an expansion to its Omnichannel ePOS Suite data analysis tool by integrating new functionalities for tourism companies. Wirecard's fully integrated solution for self-learning analyses will now be supplemented by innovative technology which is adapted to the tourism sector. Machine learning and artificial intelligence (AI) software allows the ePOS Analytics Suite to conduct complex data evaluation of customer purchasing behavior and helps to optimize the service portfolio for tourists. The new package contains a wide range of innovative analytical functions, which analyzes individual travel services with the aid of payment data across various service providers on a single platform, thereby creating highly specific customer profiles. This will help individual service providers to customize their offerings to tourists on a case by case basis. Furthermore, the tool provides an overview of tourists' purchasing behavior, allowing companies to customize their sales strategies and loyalty offers.