Wide Open Agriculture Limited announced it has entered into a non-exclusive distribution agreement with The GrowHub Innovations Company, to market and sell Dirty Clean Food's oat milk throughout Indonesia and Malaysia. The GrowHub will initially purchase approximately AUD 150,000 worth of product to create foundational stock levels, to use in marketing initiatives and enable any immediate order fulfilment. Delivery is estimated by December 2022 and additional supply will be purchased if demand exceeds these initial quantities.

The agreement is for a one-year term and represents the next evolution in the partnership with The GrowHub, which is aimed at increasing brand presence and market share in South-East Asia. The GrowHub is currently Dirty Clean Food's exclusive distribution partner in Singapore and is already familiar with the brand with a fully trained sales team ready to undertake marketing campaigns across Indonesia and Malaysia. Dirty Clean Food has built a robust distribution, marketing and sales network encompassing more than nine countries.

The brand now has a presence in over 1,500 café and retail locations globally, and aims to continue launching in additional South-East Asian markets throughout FY23. Initial preparations are also underway for U.S. and European launches.