Western Pacific Trust Co. announced that, subject to regulatory approval, Alison Alfer has been appointed Vice-President, Operations of the company effective March 15, 2012. Alison has been with the company for more than 25 years and served in many capacities throughout that time, in addition to serving as a member of the Board of Directors for four years from 2007 to 2011. The appointment recognizes the range of responsibilities and functions which Alison has and continues to perform, and her leadership, communication and organization skills in forging a new direction for the company.