Vimeo launched a suite of tools to help marketers and businesses reach— and ultimately convert— new customers with video. To streamline the process of managing and communicating with customer leads, Vimeo also introduced new and enhanced integrations with HubSpot, Mailchimp, Constant Contact, and more. Users can now add customizable contact forms to their videos, sync form submissions directly to their preferred email marketing platform, and engage prospects with in-email video GIFs— all from the Vimeo platform.
Key capabilities include: Create and customize contact forms: Collect relevant viewer information through in-video contact forms that are fully customizable and mobile optimized. Select which information to ask, add company logos and messages, decide in-video placement, link out to important privacy policies, and then track impressions and response rates directly within Vimeo analytics to understand what works and what doesn't. Integrate with top marketing platforms: Connect a Vimeo account to HubSpot, Mailchimp, Constant Contact and more— and any lead information collected will automatically sync with existing mailing lists. Send engaging emails with GIFs to leads: Make and embed GIFs of any video in follow-up email campaigns to increase engagement and click-through rates. Vimeo auto-generates unique embed codes for a number of software companies— including HubSpot, Mailchimp, Constant Contact, Campaign Monitor, Keap, Gmail, and Google AMP. This launch is the latest in a series of new feature releases and integrations from Vimeo to help businesses communicate more effectively with video, and follows the launch of Vimeo Record, a free video messaging tool for remote teams. Vimeo's video marketing and lead-generation tools are available to Vimeo Business, Premium, and Enterprise users.
Vimeo, Inc. operates a video experience platform, providing a full breadth of video tools through a software-as-a-service (SaaS) model. The Company's comprehensive and cloud-based tools encourage its users to create, collaborate and communicate with video on a single, turnkey platform. Its cloud-based eliminates barriers to using video and solves essential video needs, including creation, collaboration, distribution, hosting, monetization, and analytics. It sells subscription plans including self-serve and add-ons, Vimeo Enterprise, and others. Its self-serve and add-ons relate to its subscription plans sold directly online, and any add-on services tied to those online subscriptions. Its Vimeo Enterprise relates to its video offering designed for teams and organizations. Its others relate to products and services that primarily offer over-the-top (OTT) video monetization solutions that allow customers to launch and run their own video streaming channel directly to their audience.