Viacom Inc. named Niels Schuurmans to the newly created position of Executive Vice President, Viacom Velocity Creative Content Solutions. In his new role, Schuurmans will oversee the creative execution of branded content for the company's Music and Entertainment Ad Sales portfolio, which includes MTV, VH1, CMT, Logo, Comedy Central, Spike TV and TV Land. Schuurmans will report to Jeff Lucas, Head of Sales, Music and Entertainment at Viacom Media Networks and partner closely with Dario Spina, Executive Vice President, Viacom Velocity Integrated Marketing, who will continue to be the strategic and client lead on all Music and Entertainment integrated marketing campaigns.

Schuurmans will remain based in the company's New York headquarters. In his new role, Schuurmans will supervise the development of partner creative on linear, digital and cross-network campaigns. He will oversee creative product in areas including video production, graphic design and copywriting.

Schuurmans will collaborate closely with the Programming, Connected Content and Marketing teams at each of the Music and Entertainment networks to best leverage their creative voice, assets and capabilities. Most recently, Schuurmans served as Executive Vice President, Consumer Marketing and Executive Creative Director at Spike TV.