MIAMI, Jan. 23, 2012/PRNewswire/ -- NATPE2012 - Tr3s: MTV, Musica y Mas, the fastest growing bilingual/bicultural cable network among the coveted Hispanic millennial generation, continues to boost its original programming slate in 2012. New content in development includes the aspirational series Amigas, Inc. under executive producer Jennifer Lopez, producing partner Simon Fieldsand veteran film and television producer Jane Startz. The network's new originals in production include the wildly-entertaining docu-series starring Mexican-American BMX champ Ricardo Laguna, a thriving Hispanic millennial discovered by executive producer Wilmer Valderrama, and Dulce Maria: Extranjera which documents the American Life of the former RBD star as she faces the cultural barriers and challenges of Hollywoodstardom.The announcement was made today by Charlie Singer, SVP of Content & Creative for Tr3s.
Tr3s will also acquire Mexico's innovative novela Bienvenida Realidad from Argos Communications, and will renew top-rated originals Quiero Mis Quinces, Quiero Mi Boda, Rock Dinner and La Escaleraas part of its stellar new programming slate.
"I'm so excited to bring the Amigas series to television and to share the rich cultural experiences of being a Latino that are universal to us all," said Jennifer Lopez. "I hope that this series will entertain audiences and inspire my fans to pursue their own dreams."
"When I met Ricardo, I immediately discovered a disarming, charming and inspiring young man with a vision larger than even his whole family expected. I related to him on so many levels. Ricardo and his family remind me and all of us the reason why we move away from our countries and come to America to embark in the search of the American dream," said Wilmer Valderrama.
"Tr3s has become a strong creative content engine, and we take pride in knowing that we have established a credible and valuable space that allows producers to create innovative and compelling content," said Singer. "Our audience is more invested and engaged in our original programming than ever before and we look forward to continuing to deliver hit content."
AMIGAS, INC
Lopez and Fields are executive producing through their
Nuyorican Productions and Startz is executive producing via
her Jane Startz Productions. Startz is the creator of
the Amigas, Inc. books series and characters which were
inspired by Jennifer Lopez. Branded
entertainment firm United Entertainment Group will also
have a producing role in the series. Amigas Inc.
chronicles the lives of four entrepreneurial
Miamiteens who pool their creative talents as
singers, graphic artists, deejays and choreographers to
launch a party-planning business to throw teenage girls
their dream Quinceanera-the Latin cultural equivalent to a
"Sweet Sixteen" celebration. The business
becomes such a success that soon the four teens find
themselves with the hottest party-planning business in
Miami. Tr3s has ordered eight episodes for a
fall 2012 debut of the English-language coming-of-age
series.
THE RICARDO LAGUNA PROJECT
Actor turned Executive Producer Wilmer Valderrama teams up
with Tr3s for the new docu-series The Ricardo Laguna
Project. The series will take a look inside the
outrageously amusing life of one of Las
Vegasmagazine's Most Eligible Bachelor and BMX
champion Ricardo Lagunaas he attempts to break
3 world records and start his own family business - all
while balancing his close knit family and the enticing
Vegas social scene. Tr3s will produce eight 30-minute
episodes for a March 2012premier.
DULCE MARIA: EXTRANJERA
After achieving ultimate stardom in Latin
Americathrough her success in music, film,
television and a fan base of 1 million followers on
Facebook and Twitter, Dulce Mariahas her eyes
set on conquering the same success in the United
States. Her new original series Dulce
Maria: Extranjera chronicles thedifficultdeparture
from her beloved family and fans to the star-studded life
of Los Angeles, California. On this journey to
new found independence, she experiences the challenges of a
new language and culture, in the midst of launching a new
career in Hollywood's competitive market.
Tr3s will produce ten 1-hour episodes for July
2012.
BIENVENIDA REALIDAD
Tr3s has also acquired the young and innovative novela
Bienvenida Realidad, a property of Cadena
Tres, Argos Communications and Sony Pictures
Television in Mexico. The series scored 10
million viewers and top ratings across all demos in
Mexico, surpassing teen show Gilmore Girls in
the Spanish-speaking region. The novela casts a
multigenerational ensemble of high school seniors, teachers
and parents, who journey through the intolerance and stress
points of adolescence (bullying, homosexuality, drugs,
pregnancy, STDs). New deal includes 120 episodes starting
February 2012.
Source: Nielsen Media Research NHIH, 6/27/2011-12/25/2011vs 6/28/2010-12/26/2010, HP12-34, Total Day M-Su8a-2a, Live +SD, % of total impression, % of total duration, growth based on ratings
About Tr3s: MTV, Musica y Mas
Tr3s: MTV, Musica y Mas, owned and operated by Viacom
International Media Networks, a unit of Viacom Inc.
(NASDAQ: VIA, VIA.B), reaches 6.3 million Hispanic TV
households (45% of US Hispanic Total TV HH) and 33.6
million total TV households. The network's programming
embraces the trilogy of cultures that represents Latino
life - Latin American plus American equals US Latino -
through original productions, key acquisitions, and content
from MTV Networks' portfolio of entertainment brands.
Tr3s embraces the key lifestyle aspects of Latino identity
-- milestones, making it and music -- as well as social
responsibility through its initiative "Agentes de
Cambio", which tackles issues that affect Latinos
today. The network also taps into the growing number of
Latinos that are digitally connected through .
SOURCE Tr3s: MTV, Musica y Mas
distribué par | Ce noodl a été diffusé par Viacom Inc. et initialement mise en ligne sur le site http://www.viacom.com. La version originale est disponible ici. Ce noodl a été distribué par noodls dans son format d'origine et sans modification sur 2012-01-23 16:05:07 PM et restera accessible depuis ce lien permanent. Cette annonce est protégée par les règles du droit d'auteur et toute autre loi applicable, et son propriétaire est seul responsable de sa véracité et de son originalité. |