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By (Photo: http://www.newscom.com/cgi-bin/prnh/20090116/AQF504)
The movie, based on the Lois Duncan book of the same name, is a family comedy adventure centered on two resourceful kids who transform an abandoned hotel into a magical dog-paradise for the dog they're asked to give up -- and eventually for all of his stray canine companions.
Because of the PEDIGREE(R) Brand's outstanding advocacy for homeless dogs through its annual PEDIGREE(R) Adoption Drive, a national awareness and fundraising campaign that began in 2005, and their shared belief that all dogs deserve a loving home, DreamWorks Pictures, Nickelodeon Movies and Paramount Pictures partnered with the brand to help shine a spotlight on the cause of dog adoption.
"We are thrilled to have the support of PEDIGREE(R) in promoting this
wonderful film," commented
Through no fault of their own, more than four million dogs end up in shelters and breed rescues each year and nearly half of those canines never find a place to call home, a trend that the PEDIGREE(R) Brand and "Hotel for Dogs" together hope to help reverse by rallying dog lovers nationwide.
Further, in the spirit of the PEDIGREE(R) Adoption Drive, the movie will
act as a fundraising effort for homeless animals and as a result yields the
motto: "See the movie. Help a dog." For every ticket purchased to "Hotel for
Dogs," the PEDIGREE(R) brand will make a donation to help shelter dogs, up to
"As the brand that loves dogs, we're proud to partner with 'Hotel for
Dogs' and are excited to maximize our efforts to help our four-legged friends
in need," said
Donations from the PEDIGREE(R) Brand will go to The PEDIGREE Foundation, a
non-profit organization that provides funding to 501(c)(3) status animal
shelters and breed rescues. Created by the brand in late 2007, by the end of
2008 the foundation will have distributed more than
Beyond the movie, the "See the movie. Help a dog." motto will be showcased everywhere from customized television ads to online to stores where PEDIGREE(R) products are sold, and even on popcorn bags in participating theaters.
Hitting theaters on
For more information, visit the official Hotel for Dogs Web site, http://www.hotelfordogsmovie.com/ or dogsrule.com.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.
About PEDIGREE(R) Brand
PEDIGREE(R) Brand is the number one brand of dog food in the world, offering a wide variety of products for different dog life stages. As an innovative market leader, PEDIGREE(R) Brand is at the forefront of pet nutrition and understands pet owner needs by providing a range of innovative products and resources.
About Mars Petcare US
Mars Petcare U.S. is the U.S. pet care operations of Mars, Incorporated,
one of the world's leading food manufacturers. Headquartered in
(R)/(TM) Trademarks (C) Mars, Incorporated 2008
SOURCE PEDIGREE Food for Dogs
