Emeryville, CA - June 16, 2014 - TubeMogul and Vungle have partnered following the launch of Vungle's new mobile video ad exchange. TubeMogul is Vungle's first buy-side partner, which means that top brands and agencies that use TubeMogul's software to unify their video advertising will now have access to Vungle's mobile inventory.

The importance of programmatic mobile technology cannot be understated: eMarketer predicts global mobile programmatic spend will increase to over $4.6 billion in 2014. As consumers increasingly shift their attention to smartphones and tablets, brands will find that their marketing budgets invariably follow the eyeballs.

Originally launched as a monetization platform for mobile developers, Vungle recently created a mobile video ad exchange for online marketers. The exchange leverages technology to sell mobile video ads programmatically, and is set apart by its exclusive focus on in-app video. Vungle reaches more than 100 million unique viewers monthly, and is championed by the developers of popular apps like Fruit Ninja, Cut the Rope, Sonic Dash and PicStitch.

TubeMogul brings Vungle reliable demand from top brands and trading desks. Marketers using TubeMogul's software can shift budgets and messaging in smartphones and tablets based on real-time data. To compare mobile to other video formats, marketers can leverage TubeMogul BrandSights, which precisely measures lift in message association, purchase intent and much more.

"Vungle is bringing scale to automated buying of video ads on smartphones and tablets," said Keith Eadie, TubeMogul's Chief Marketing Officer. "Coupled with our software, marketers have the control they need to incorporate mobile video into their overall branding strategy."

"TubeMogul sets the standard in software-driven media buying," said Zain Jaffer, CEO of Vungle. "Their experience and leadership in the programmatic space made them a natural fit as our first buy-side partner. Together, we're addressing some of the toughest challenges to scaling programmatic mobile video buying - issues like latency, brand safety, standards, and supply quality. Our solution will help brand marketers worldwide."

About TubeMogul
TubeMogul is an enterprise software company for digital branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their digital video advertising spend and to achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Detroit, Chicago, Los Angeles, New York, London, Singapore, Sydney, Tokyo and Toronto.

About Vungle
Serving top mobile publishers since 2012, Vungle is the leading in-app video advertising technology company. Vungle's HD video ad platform and user-first approach has led to its track record of success helping developers monetize quickly and easily. Vungle is backed by Google Ventures, AOL Ventures, Crosslink Capital, Thomvest Ventures, and a blue-chip group of angel investors. Vungle has offices in San Francisco, London and Berlin. For more information visit www.vungle.com and follow @vungle.

For more information, contact:
Jeff Fisher, Communications Manager
press@tubemogul.com

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