Totally Hip appointed Frank J. Garofalo as board of directors and advisors. Mr. Garofalo has been a Management Consultant and Corporate Finance Advisor working on "special assignment" for Chief Executive Officers and boards of directors, primarily in technology driven markets. Mr. Garofalo's career in professional services includes serving as Vice President in the Investment Banking division of PaineWebber (now UBS) and as Director and Senior Consultant in Arthur D. Little's Technology consulting practice. While at Arthur D. Little, Mr. Garofalo was the Lead Manager on a number of major studies for Fortune 500 client organizations in product/market forecasting, technology trends assessments, market research, strategic business planning, and evaluations of diversification and acquisition opportunities.