Rovi Corporation announced that it has renewed the license agreement with Sony Corporation for interactive program guide patents and technologies. The agreement continues to provide Sony with a license to Rovi's guide patent portfolio for its consumer electronics devices worldwide and the ability to use related Rovi guide and metadata technologies. In addition to a relationship involving discovery technology and patents, Rovi will collaborate with Sony on advanced TV advertising.

Sony uses Rovi Advertising Service, part of Rovi Cloud Services, on its connected TVs and Blu-ray players in North America and Europe.