THE WHARF HOLDINGS LIMITED 
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Press Release
January 14, 2014
(January 14, 2014 Chengdu) The Wharf Holdings Limited today announces the official opening of the integrated commercial real estate flagship, Chengdu International Finance Square (Chengdu IFS), officiated by senior management of the Group in Chengdu, Sichuan.
Established itself as a new city landmark in the western China, the mall also kicked off its giant panda art and charity crossover project to raise awareness of protection of pandas.
International Finance Square (IFS) is Wharf's flagship commercial real estate brand and is developed based on the long-established Harbour City in Hong Kong. Chengdu IFS which opens today marks the first of the five IFS projects being developed by the Wharf Group in the mainland China.
Chengdu IFS is located on Hongxing Road, a core commercial district, with a total investment exceeding 16 billion RMB. A total of 760,000 square meters of area covers a flagship shopping center, Grade-A office buildings, a five-star hotel and high-end service apartments.
A city within a city- To become the new fashion landmark of the western China.
Chengdu is one of the fastest growing city of economic development in China. According to Forbes, Chengdu ranked 3rd on the highest expenditure on luxury goods chart in 2012, trailing closely after Beijing and Shanghai. It also tops China's "new first-tier cities" chart by virtue of its unique commercial attraction, and known as the "4th fashion city in China". The leading fashion consumption sense and strong consumption power of Chengdu people have supported many high fashion brands' Chengdu sales performance across China or even worldwide.
"Taking advantage of Chengdu's rising importance, Chengdu IFS'build and Wharf's experience in retail management, we have received great response from world renowned brands and sizable tenants to make a presence in Chengdu with Chengdu IFS,"said Ms Doreen Lee,
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Executive Director, The Wharf Holdings Limited. "We are thankful for our business partner's trust and support."
The current highest rent of the first floor has reached RMB1, 800/square meter a month, we are confident that store rent alone would contribute to the Group an annual income of RMB500 million.
"It's time" for famous brands to come to Chengdu IFS which welcomes the opening of international luxury brands such as Louis Vuitton, Chanel, Prada, Dior & Dior Homme, Bvlgari, Tiffany&Co, Van Cleef & Arpels, etc., In fact about 90 famous fashion brands including Chanel, Giorgio Armani, Christian Louboutin, Balenciaga, Valentino, Tom Ford, Roger Viver, Paul Smith, Van Cleef & Arpels, Boucheron are opening their very first stores in Chengdu or even the whole mid-western China. Famous boutique store Lane Crawford is also opening its brand new store in Chengdu today. On the lifestyle front, there will be the UA IMAX movie theatre, Great supermarket, Page One book store, real ice skating rink opening soon. All this has made Chengdu IFS "a city within a city" for shoppers.
The unrivalled position of Chengdu IFS has attracted many famous brands. Not only has it become the new commercial real estate flagship in Chengdu, it will also bring profound revolution to Chengdu's commercial marketplace and consumption pattern for luxury goods. By virtue of the brand categories, tenant mix and comprehensive service that is comparable to Harbour City, Chengdu IFS will further speed up the area's globalization and fashion impact, and unlift Chengdu as well as the rest of western China in both commercial and fashion areas.
Inheriting the Group's corporate social responsibility philosophy, Chengdu IFS is launching an art and charity crossover event that will attract worldwide attention. Chengdu IFS has collaborated with world-renowned artist Lawrence Argent to build the unprecedented outdoor giant panda art installation in Chengdu, to raise public awareness of the protection of pandas.
The world's biggest 15-meter tall outdoor giant panda with the theme of "I Am Here" has been installed for Chengdu IFS. Currently clinging to the exterior of Chengdu IFS, the gigantic panda has not only drawn both city wide and international attention.
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To further arouse public interest, 20 renowned celebrities and trendsetters including Maggie Cheung, Jennifer Du, Yue Minjun, Yohji Yamamoto, Paul Smith, Pharrell Williams, Alber Elbaz, Sarah Andelman, Huang Xiaoming, Zhou Xun, Ashin & NO2GOOD, Pang Ho-Cheung, Show Lo, Nicola Formichetti, Aaron Kwok, Zheng Jie, Carina Lau, NIGO, D*Face and PHSHA T, are invited to design their unique panda sculptures, with portraits taken by world acclaimed Asian photographer Leslie Kee and famous creative consultant Sean Kunjambu. The 20 panda sculptures will be publicly auctioned at Chengdu IFS with the proceeds to be donated to China Conservation and Research Centre for the Giant Panda.
Chengdu IFS will open an antiquity plaza on the first floor, as well as a sculpture garden and an art gallery on the 7th floor. The gallery will feature works from Zhou Chunya, He Duoling, Zhao Nengzhi, Jiao Xingtao, Mo Yixin, Kumari Nahappan, Seon Ghi Bahk, and many other world renowned leading artists, which will not only make Chengdu IFS a fashion spot featuring cutting-edge art and culture essences, but also bring to the locals more amusement and art experiences besides shopping.
Please click the following links for the video of the Opening Ceremony:
http://www.allrights-reserved.com/~download/antony/IFS1080p/IFS_opening_morning_1080p.movOR
http://v.youku.com/v_show/id_XNjYxNTg2NTY0.html
Please click the following link for the video of the installation of 15-metre-tall giant panda at
Chengdu IFS
