The National Parenting Center (NPC) awarded Kaplan's SAT On Demand course its Seal of Approval, citing the online test prep program's comprehensive study materials, involvement of parents in their child's progress, accessibility and affordability, among other attributes.

The NPC's Seal of Approval is a peer-to-peer review program to recognize and highlight products and services that have been met with a "thumbs up" by parents. The evaluative process gauges consumer reaction to products currently available to both parents and their children such as toys, games, books, videos, websites and educational products. Each is reviewed on a number of factors including price, packaging, design, stimulation, desirability, age appropriateness and instruction.

According to the National Parenting Center, "This (Kaplan Test Prep) SAT prep program is so comprehensive that parents could not believe what they were able to give their pre-SAT child for a fraction of the cost of traditional prep classes. There are various learning sessions and videos that help to reinforce the material. These are followed up with tests so that you and your child can monitor your progress. Testers told us that the videos feel like you are learning from a teacher and the quizzes are actually something they looked forward to, eager to demonstrate their understanding and grasp of the lesson."

"We are thrilled to earn the Seal of Approval from parents, as it recognizes our continuing efforts to provide the most effective, high-quality test prep resources available and to help parents be involved in their children's academic progress," said Justin Serrano, president of K-12 and college prep programs, Kaplan Test Prep. "Kaplan Test Prep's SAT On Demand, which is integrated into all of our SAT courses, is a result of our efforts to leverage advances in technology, a growing body of research on instructional best practices, and feedback from thousands of students and parents to create a product that enables students to achieve the scores they need to get into the schools of their choice."

The NPC Seal of Approval follows on the heels of another prestigious recognition, which saw Kaplan's SAT On Demand course cited as the top high school "Test Tool Website" in ComputED's 2011 Education Software Review Awards (EDDIE Awards). EDDIE winners were selected from around the world and judged on academic content, potential for broad classroom use, technical merit, subject approach and management system.

Kaplan's comprehensive and interactive SAT On Demand course allows students to go at their own pace and on their own schedule with a personalized path through the curriculum, available 24/7. It is powered by Kaplan's exclusive Smart TrackTM system, which analyzes student performance and prescribes a customized learning plan. Kaplan's SAT On Demand integrates focused content review, test-taking strategies, and the practice students need to achieve their target SAT scores. It includes: a custom study plan based on their diagnostic performance; two full-length SAT practice tests; over 50 hours of engaging video instruction on every tested topic on the SAT; step-by-step problem solving exercises; and 1,000+ practice problems. The course also features Smart Reports?, which is essential in keeping both students and parents up-to-date on progress with performance reporting right down to the question level.

About Kaplan Test Prep

Kaplan Test Prep (www.kaptest.com) is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry. With a comprehensive menu of online offerings as well as a complete array of print books and digital products, Kaplan offers preparation for more than 90 standardized tests, including entrance exams for secondary school, college and graduate school, as well as professional licensing exams for attorneys, physicians and nurses. Kaplan also provides private tutoring and graduate admissions consulting services.

*SAT is a registered trademark of the College Board, which was not involved in the production of, and does not endorse, this product. ACT is a registered trademark of ACT, Inc. PSAT/NMSQT is a trademark jointly owned by the College Board and the National Merit Scholarship Corporation, which were not involved in the production of, and do not endorse, this product. None of the trademark holders are affiliated with Kaplan.

Note to editors: Kaplan is a subsidiary of The Washington Post Company (NYSE: WPO).

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Kaplan Test Prep
Russell Schaffer, 212-453-7538
russell.schaffer@kaplan.com