THE TORO COMPANY 
By BLOOMINGTON, Minn. (January 9, 2014) - Toro has staged its first Center for Advanced Turf Technology (CATT) event in the UK, at The Wentworth Club. The role of Toro's CATT team is to help maintain and develop Toro's global market leadership as a manufacturer of innovative products through its worldwide research in the science of turf management.
The Wentworth event, organized with distributor Lely UK, gave leading agronomists and engineers of the CATT team the opportunity to meet with an invited group of UK greenskeepers to learn first-hand about their needs in the development of new turf machinery, irrigation products and technologies.
Andrew Brown, Toro international corporate accounts manager, says: "CATT's success in identifying emerging trends within the turfcare market is directly linked to the way it takes the time to go out into the field to meet both Toro and non-Toro users. It was a real pleasure to welcome CATT's managing director Dana Lonn and chief engineer Jack Gust to the UK to help with their research.
"Working with customer groups like this has led to the development of innovative new products, such as the Reelmaster® 3100-D Sidewinder, and new technologies like the electric-powered Greensmaster® eFlex® 21, the industry's first lithium-ion battery-driven greensmower."
The day included outdoor demonstrations of machines developed through the CATT initiative. Other highlights included a presentation by Lonn on Toro's approach to innovation and continued commitment to developing industry-leading products that increase productivity, reduce fuel or save water.
This was illustrated by the story of Toro's PrecisionSense™ soil mapping technology. Developed by the CATT team, this award-winning wireless sensing technology enables collection of data covering soil compaction, moisture levels, turf vigor and salinity for a bespoke approach to irrigation. Paul Woodham from the Sports Turf Research Institute (STRI) demonstrated it to those attending.
Toro says that roundtable discussions produced several good ideas for the CATT team, as well as reinforcing research already underway.
About The Toro Company
The Toro Company (NYSE: TTC) is a leading worldwide provider of innovative turf, landscape, rental and construction equipment, and irrigation and outdoor lighting solutions. With sales of more than $2 billion in fiscal 2013, Toro's global presence extends to more than 90 countries through strong relationships built on integrity and trust, constant innovation, and a commitment to helping customers enrich the beauty, productivity and sustainability of the land. Since 1914, the company has built a tradition of excellence around a number of strong brands to help customers care for golf courses, sports fields, public green spaces, commercial and residential properties, and agricultural fields.www.toro.com.
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Company partners with greenskeepers to better understand customer needs in furthering product innovation
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