De Bonis is being promoted from her role as Chief Product Officer, where she oversaw a key element of Huge’s transformation by leading the development of technological infrastructure and the deployment of a suite of new AI-powered products and tools, such as Huge LIVE and the Creative Capital Index.
Baxter noted that "Lisa is the natural successor to continue the transformation of Huge in light of my decision to relocate back to
“Huge sits at the intersection of technology and creativity, building digital products that drive growth and transformation for marketers. Lisa is a digital-first thinker with deep and global experience in digital marketing, consultancy and creativity, who can build on the company’s positioning as a center for innovation that delivers business results,” said IPG CEO
“Huge is purpose-built to help brands solve complex problems through technology and innovation. Our people, our work and our new suite of AI-powered products are driving significant growth for clients and helping them on their business transformation journeys. I am honored to take on this role and look forward to working with the amazing team at Huge to help our clients win in the digital economy,” said De Bonis.
Prior to Huge, De Bonis served as Managing Director at Accenture Interactive, operating in multiple leadership roles across the
Since the start of her career in
Over the last year Huge has launched results-based work for some of the world’s most courageous brands, including M&M’S, McDonald’s,
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About Interpublic
Interpublic (NYSE: IPG) (www.interpublic.com) is a values-based, data-fueled, and creatively-driven provider of marketing solutions. Home to some of the world’s best-known and most innovative communications specialists, IPG global brands include
About Huge
Huge is a creative consultancy powered by human and AI collaboration. We partner with the world’s most ambitious brands to Make Huge Moves, which are creative solutions that deliver powerful outcomes. Huge helps clients unlock meaningful growth in areas ranging from AI business consulting, brand and customer experience, technology advisory and strategy, to high-value audience analysis and product innovation. Founded in 1999 in
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Contact Information
De'Andra Roberts
(Huge)
droberts@hugeinc.com
(IPG)
(212) 704-1326
Source:
2024 GlobeNewswire, Inc., source