Tempur Sealy International, Inc. developed Retail Edge, a fully integrated set of tools to deliver a connected and personalized experience throughout the buying process. Retail Edge is the end result of two years of in-depth quantitative research by Tempur Sealy, in which more than 15,000 consumers participated. Retail Edge provides resources and solutions for retailers in the following areas: Retail Sales Associate Training, Digital Media, Advertising Messaging, In-Store Experience, Connected Retail and Optimized Product Assortment. Retail Edge is informed by shoppers via significant research, and is designed to help retailers succeed in the ever-changing marketplace. The solutions provided by Retail Edge deliver a connected and personalized consumer experience across all phases of the purchase journey – Pre-Interest Perceptions, Trigger, Initial Exploration, Active Evaluation, Purchase, and Post-Purchase Experience. The process begins with a 360-degree health check in consultation with a Tempur Sealy sales representative, after which Retail Edge assets are deployed to meet the unique needs of each retailer. The Advertising component of Retail Edge features consumer insights, media and advertising best practices and interactive elements. The Digital section includes a complimentary digital health check to evaluate each retailer's digital footprint and connect them with experts and agencies to maximize their digital efforts. Similar levels of support are available for the Connected, In-Store, Assortment and Training components. Tempur Sealy experts will be available in a dedicated Retail Edge space at Las Vegas Market, located in the Sealy showroom (C-1496). Interested retailers should contact their Tempur Sealy sales representatives for additional information or a demonstration.