Telaria announced that Cheddar has selected Telaria as a supply-side partner to boost monetization of its inventory, including connected TV (CTV). The partnership comes as Cheddar significantly expands its presence across video streaming platforms, smart TVs, and devices through partnerships with AT&T and Samsung, among others. Cheddar’s partnership with Telaria will enable it to reach a broad range of marketers and advertisers looking to access it’s young, affluent, and engaged audience. Telaria’s built-for-CTV Video Management Platform will empower Cheddar to make revenue-generating decisions with live reporting and real-time diagnostics, all while delivering a high-quality, seamless advertising experience.