Telaria, Inc. announced that Adam Lowy, formerly Director of Advanced TV and Digital Sales at DISH Network and Sling TV, has joined the company as Chief Commercial Officer. The publisher, platform, agency and brand sales teams will all report to Mr. Lowy and he will be responsible for driving the growth of the company’s VMP footprint as well as expanding advertising demand. Mr. Lowy will report to the company’s Chief Executive Officer Mark Zagorski. At DISH Network, Mr. Lowy was responsible for the monetization of Sling TV, DISH Anywhere, advanced television products, and accelerating the convergence of TV and digital advertising. Prior to DISH, Mr. Lowy held multiple positions at Canoe Ventures. Mr. Lowy sits as Co-Chairman of the Interactive Advertising Bureau’s (IAB) Advanced TV Advisory Committee, and he is a member of the IAB’s Board of Directors for the Video Center of Excellence, a member of Freewheel’s Council for Premium Video, as well as a Digital committee member for the National Association of Broadcasters.