TCL unveiled new products to enhance its current home theater lineup and spoke to technology offerings that will deliver unique functionality for an elevated entertainment experience at the 2019 International Consumer Electronics Show (CES). TCL discussed new technologies being developed with Roku including the first ever 8K TCL Roku TVs and new TV models with microphones built in, offering quick access to entertainment. In addition, TCL's latest introductions complement their TVs and further strengthen its North American portfolio with the company's first home audio product expansion - the TCL Alto Home Theater Sound Bars. Responding to demand for the TCL Roku TV 6-Series, TCL will offer the newest model in this series with a 75" screen size and up to 160 Contrast Control Zones. In addition to increasing in size, all TCL 5- and 6-Series sets in North America receive automatic software updates including Roku OS 9, available to TCL Roku TVs in the coming months. Roku OS 9 features Spotify support, "Free" Genre Voice Search and compatibility with Dolby Vision® HDR on Xbox One X and One S consoles, allowing owners to enjoy the most powerful High Dynamic Range experience in market. To enhance its already stunning picture quality, TCL announced powerful innovation in its highest-performance TVs coming to North America. Mini LED, utilizing Quantum Dot technology, will enable deeper blacks, more color volume resulting in ultra-vibrant colors and excellent-off-angle viewing; Quantum Contrast Technology – powered by mini LED – will deliver up to 300% more contrast control zones; 8K resolution offers more clarity with quadruple the number of pixels available in 4K TVs; and Artificial Intelligence through Voice Assistant Services utilizes an integrated always-on far-field mic array.