SWARMIO MEDIA HOLDINGS The Company Reports Strong User Base Growth, Healthy Conversion Rates and Higher Than Anticipated Monthly User Spend
- Swarmio is focused on the global deployment of its proprietary gaming and esports platform, Ember, via its telecommunications partners.
- The Company has partnered with several of the largest telcos in
Asia andNorth Africa , which are offering Ember to their customers as an add-on service to increase ARPU. Revenues generated inside the platform are split between Swarmio and its telco partners. - Early data indicates 38% monthly growth in user base over the past 6 months, and a 4.18% conversion rate from visitor to paying user.
- Average monthly user spend inside the platform based on one of Swarmio's initial telco partnerships is USD
$53.50 .
Data collected from these initial partnerships indicates that Swarmio's Ember platform is successfully converting visitors to paying users, and that efforts to monetize users have been successful.
According to the results from early analysis of existing telco partnerships:
- To date Swarmio has hosted more than 2,000 events across the Ember platform, with more than 53,000 gamers participating in 30,000 matches across 11 countries.
- Swarmio has reached 24.46 million gamers via tournaments and influencer campaigns. In most cases, Swarmio's telco partners absorb the cost associated with promoting the Ember platform to gamers.
- Ember's user base has grown on average by 38% every month over the past 6 months across all operating platforms. Swarmio expects this user base to continue to grow exponentially as new telco partnerships are established.
- Ember's conversion rate from visitor to registered user has been 18.8%.
- Ember's conversion rate from visitor to paying user is higher than the industry average at 4.18%.
- Efforts to monetize Ember's user base have proved successful. Average monthly spend inside the platform based on one of Swarmio's initial telco partnerships is USD
$53.50 per user, much higher than the Company anticipated. As previously disclosed, Swarmio recently partnered with digital content provider UniPin, which is providing an unlimited inventory of digital content and products that gamers can purchase and redeem instantly in Ember's online store using direct top-up and direct carrier billing (DCB) payment channels. This monthly user spend data is based on a telco partnership in which payment integration for UniPin's inventory was not yet fully enabled, which led to several days where there was little or no inventory for gamers to purchase. Swarmio expects monthly user spend to increase once these payment integration channels are fully enabled across all its existing telco partnerships, which the Company anticipates will occur in mid-December.
"Early results from our initial partnerships are extremely promising and prove that our monetization strategy is effective," stated Swarmio CEO
Swarmio's fully managed, plug-and-play Ember platform can be quickly and seamlessly integrated with major telco operations, allowing telcos to engage and monetize gaming subscribers and gain immediate and meaningful access to the
Ember provides a proprietary digital hub for gaming communities, allowing gamers to access an ultra-low-latency playing experience, competitive challenges and tournaments, exclusive gaming content, managed communities, gamification and points system, online store (
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Information set forth in this news release may involve forward-looking statements under applicable securities laws. Forward-looking statements are statements that relate to future, not past, events. In this context, forward-looking statements often address expected future business and financial performance, and often contain words such as "anticipate", "believe", "plan", "estimate", "expect", and "intend", statements that an action or event "may", "might", "could", "should", or "will" be taken or occur, or other similar expressions. All statements, other than statements of historical fact, included herein including, without limitation: statements about the Company's growth, the Company's ability to capitalize on the major global opportunity in the gaming and esports market, anticipated benefits to the Company's partners and their customers from using the Company's products, ongoing discussions with potential new customers or partners and the possibility that such discussions may result in additional contracts or revenue for the Company, the Company's future plans, its goals and expectations, including but not limited to, the Company's continuing ability to enter into agreements to deploy its products with international telecommunications companies and game publishers and its ability to monetize these agreements through generating SaaS-based revenues are forward-looking statements. By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the risks identified in the Companies long-form prospectus dated
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