Frost & Sullivan recognized Sprint Business with the 2019 North American New Product Innovation Award for Sprint Smart Messaging a solution to help businesses communicate with their customers through an artificial intelligence powered text messaging system. Sprint's innovative solution allows businesses to use their existing phone number to communicate in real-time using AI, and as a result rescue missed customer calls. Smart Messaging allows businesses to uniquely interact with customers using non-traditional forms of communications. It delivers enterprise-grade assistance for storefronts, restaurants, and businesses of all sizes. With the unique text capabilities of Smart Messaging, businesses are realizing the benefits of an 'always-on' automated assistant that enhances customer satisfaction and employee productivity.