LOS ANGELES, CA--(Marketwired - Feb 22, 2016) - Spiral Toys, Inc. (OTCQB: STOY), a leading provider of mobile-connected, wireless entertainment technology, will launch the first phase of its comprehensive digital marketing campaign for its Internet-connected piggy bank, Wiggy, in early March 2016.

The online and mobile-based marketing campaign is strategically designed to increase awareness of Wiggy with today's Internet-savvy kids and their parents, and drive pre-orders which Spiral will begin taking toward the end of March 2016. 

Wiggy introduces the concept of saving at an early age by combining a toy piggy bank with an interactive mobile app and a linked bank account. Through its mobile app, parents, grandparents and other friends and family can securely deposit funds to a child's bank account for birthdays and holidays, and to reward the child for great school grades and completing their chores.

Advertisements featuring Spirals' Internet-connect piggy bank will run on Google's digital advertising platform consisting of Gmail Sponsored Promotions and AdWords, as well as Google search, display ads and YouTube. Spiral will collaborate directly with Google's digital strategy team in order to maximize their online advertising tools designed to bring new products to market.

Wiggy will also be marketed across social media channels, including Facebook, which will be spearheaded by Indri, a software-based marketing platform specifically designed to drive retail and eCommerce sales while providing valuable data analytics.

"By leveraging Google's extensive network of digital media advertising channels, we can specifically target our intended demographic and their parents, which will in turn drive awareness of Wiggy, and ultimately sales," said Spiral's CEO Mark Meyers. "This campaign goes well beyond traditional advertisements to deliver our unique story to the next generation of savers across web and mobile-based platforms."

"Launching this campaign marks the first step in bringing Wiggy to market, which we expect to be begin shipping during the second quarter of 2016."

About Indri
 Indri is a software platform that is designed to scale retail & eCommerce sales for online-based companies. Data driven playbooks automatically coordinate digital media campaigns for repeatable success across 32,699+ stores and multiple ecommerce platforms. The power of smart reporting and synced campaigns drives Indri's consistent results. It's simple to use, mobile-ready, and backed by the top 2% of digital marketers.

About Alphabet
 Alphabet Inc., through its subsidiaries, provides online advertising services in the United States, the United Kingdom, and rest of the world. The company offers performance and brand advertising services. It operates through Google and Other Bets segments. The Google segment includes principal Internet products, such as Search, Ads, Commerce, Maps, YouTube, Apps, Cloud, Android, Chrome, and Google Play, as well as technical infrastructure and newer efforts, such as Virtual Reality. This segment also sells hardware products comprising Chromecast, Chromebooks, and Nexus. The Other Bets segment includes businesses, such as Access/Google Fiber, Calico, Nest, Verily, GV, Google Capital, X, and other initiatives. Alphabet Inc. was founded in 1998 and is headquartered in Mountain View, California.

About Spiral
Spiral Toys, Inc. (OTCQB: STOY) is a California-based company with a business, founded by a former senior executive of Disney and Sony, focused on developing and marketing products and mobile applications in the mobile-connected space. Spiral's mobile-connected entertainment platform connects physical items to today's top mobile devices through wireless technologies, creating a new kind of interactive user experience.

Spiral sells its products worldwide, and is developing additional applications based on its platform technology for several different verticals within the entertainment industry. Spiral collects revenue on both the physical purchase of goods and the sale of digital content through Apple's App Store and the Google Marketplace. The company also acts as co-developer with major entertainment studios. For more information, visit www.spiraltoys.com.

Forward-Looking Statements
 All statements in this press release that are not based on historical fact are "forward-looking statements." The terms "expects", "would", "will", "believes", and similar terms are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Spiral Toys in light of its experience and its perception of current conditions and expected future developments, as well as other factors that Spiral Toys believes are appropriate in the circumstances. Many factors could cause Spiral Toys' actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Spiral Toys that may cause actual results to differ are set forth in Spiral Toys' periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on Spiral Toys' forward-looking statements. Spiral Toys has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.