On October 3, 2022, SOBR Safe, Inc. appointed Noreen Butler to serve as a member of the Company's Board of Directors. Such appointment filled the vacancy left by the resignation of James Bardy from the Board as previously disclosed. Ms. Butler, age 49, combines over 12 years of experience in senior management and recruitment, following a 7-year career in business development.

She is currently the Founder and Chief Executive Officer of RubiCorp Technologies, Inc. Previously, Ms. Butler had been involved in several companies in real estate, biotechnology and the technology industry, holding positions including Senior Advisor, Director of Business Development and Chief Executive Officer. From 2015 through June 2016, Ms. Butler was the Director of Business Development for Frozen Egg Bank Network. From 2016 to 2018, she was a Senior Advisor for Cresa. Ms. Butler has an undergraduate degree in Communications from Pine Manor College.