The board of directors of Qin Jia Yuan Media Services Co. Ltd. announced that it is expected that the group is likely to record a substantial decrease in profit for the nine months ended June 30, 2012 as compared to the corresponding period in 2011. The decrease in profit for the nine months ended June 30, 2012 was mainly attributable to the one-time financial impact from the early redemption of the interest bearing convertible bonds in the aggregate principal amount of HKD 90,669,693 due 2015 issued by the company to First Media Holdings Ltd., comprising effective interest of approximately HKD 50 million in accordance with Hong Kong Accounting Standard 32 and 39 and early redemption premium of approximately HKD 10 million.