British Sky Broadcasting Group plc provides a pay television broadcasting service to customers in the United Kingdom and the Republic of Ireland. The Group's channels broadcast news, movies, sports and pay-per-view events. British Sky also offers Internet services via fixed telecommunications infrastructure.

The company, which has covered the London 2012 Olympic games in live, could record important first semester results, thanks also to Uefa European League and Olympic games. The share at current price is trading with fair ratios; in fact price earnings ratio is 13x and enterprise value to revenue multiple is 1.85x.

Technically the share has suffered a sharp fell during last week, and has been pushed on short-term support at GBp 720. In weekly data the share is testing the area of 20 and 50 period moving averages. These levels could lead the share in a new technical rebound towards GBp 775. We advise long position on the stock with a stop loss below long term resistance.