SK Telecom Co., Ltd. (KOSE:A017670) is chasing a 30% stake POOQ offering programs on terrestrial TV via its broadband internet service subsidiary SK Broadband Co., Ltd. Sources expect the SK Telecom could make an official announcement about the investment decision by January 3, 2018 as wireless carriers rush to gain an upper hand in the internet contents market that has emerged as a lucrative revenue source.