Sisram Medical Ltd. announce that the Company is establishing a direct business channel in the United Kingdom. The new direct business channel will start with the business of energy-based devices and gradually expand into the Company 's wellness ecosystem business units such as personal care, injectables and aesthetic dentistry. It is one of the Company's long-term strategies to set up direct business channels in strategic markets and focus on end users and customers directly, and the Company recognizes the United Kingdom as a premium and strategic market to execute its development strategy and build global wellness ecosystem. The Company believes that the establishment of a new direct channel will enable the Company to respond to product performance and customer feedback more efficiently and effectively, build genuine relationship and customer loyalty with end users, and strengthen the Company's brand image and product competitiveness in the United Kingdom, which would benefit
the Company and its shareholders as a whole.