The Singing Machine Company, Inc. : Singing Machine Attends 2012 CES in Las Vegas

Company Contact:

Kelli Bodinizzo

(954) 596 - 1000 ext. 103

KelliB at singingmachine.com www.singingmachine.com

FOR IMMEDIATE RELEASE

Singing Machine Attends 2012 CES in Las Vegas Fort Lauderdale, FL, January 23, 2012 -- The Singing Machine Company, Inc. ("Singing Machine" or the "Company") (OTCBB: SMDM) traveled to Las Vegas early this month for the 2012 Consumer Electronics Tradeshow, where the company met with both current and potential customers, vendors and suppliers to discuss the upcoming programs for 2012.

Every year, CES attracts national and international attention as almost all major consumer electronics companies come together to unveil their newest technology. This year, the Singing Machine officially introduced the Singing Machine 4TV - the industry's first home karaoke machine to support digital karaoke music downloads in MP3+G format. The Singing Machine 4TV also offers other industry firsts: a USB microphone/remote-control and interactive User Interface (UI) to control your karaoke experience. The Singing Machine 4TV is also compatible with traditional CD+G discs but the real benefit is allowing users to download their favorite karaoke songs to a flash-drive for an easier user experience. The Singing Machine 4TV was released late last year into Toys 'R' Us as a semi-exclusive product for the brand.
The Company met with all of its major customers, representatives, suppliers, and major shareholders to discuss the new direction of the Company and its future products.
"CES was a great success this year," commented Bernardo Melo, VP of Global Sales and Marketing. "There was a lot of buzz surrounding performance-based entertainment this year and there continues to be excitement and enthusiasm around the home karaoke category. We're hopeful that this trend will continue to grow."

About The Singing Machine

Incorporated in 1982, The Singing Machine Company develops and distributes a full line of consumer-oriented karaoke machines and music under The Singing MachineTM and SoundX™ brand names. The first to provide karaoke systems for home entertainment in the United States, The Singing Machine is available in North America, Europe and Australia. The Singing Machine is also the first to offer digital music downloads for play on home karaoke machines. See www.singingmachine.comfor more details.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on current expectations, estimates and projections about the Company's business based, in part, on assumptions made by management and include, but are not limited to statements about our financial statements for the fiscal year ended March 31, 2011. You should review our risk factors in our SEC filings which are incorporated herein by reference. Such forward-looking statements speak only as of the date on which they are made and the company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release.

###