Sing Tao News Corporation Ltd. : SING TAO NEWS CORPORATION LIMITED POISED TO GAIN LEADERSHIP IN HONG KONG'S RECRUITMENT MEDIA WITH JOBMARKET ENTERING MAIN MTR LINES

For Immediate Release

Sing Tao News Corporation Limited poised to gain leadership in Hong Kong's Recruitment Media
with JobMarket entering main MTR Lines
(9th December, 2013, Hong Kong) JobMarket, the recruitment media under Sing Tao News Corporation Limited, has acquired the exclusive distribution right for free recruitment publication at four main MTR Lines. Starting from
24th January, 2014, JobMarket will be made available every Tuesday and
Friday at the stations of the Island Line, Tsuen Wan Line, Kwun Tong Line and Tseung Kwan O Line; together with the existing in-station distribution points along the Tung Chung Line, East Rail Line and West Rail Line, the presence of JobMarket at MTR stations will cover Hong Kong, Kowloon and part of the New Territories, representing the most extensive railway circulation network that is exceptional among Hong Kong's recruitment media.

The MTR transportation network commands high passenger traffic 1 , the majority of which is comprised of the working population, and represents an effective and unique circulation channel to recruitment media. Armed with this exclusive distribution advantage, JobMarket will offer a mass and targeted

1 According to MTR, the Kwun Tong Line, Tseung Kwan O Line, Tsuen Wan Line, Island Line, Tung Chung Line,

Disneyland Resort Line, East Rail Line (including cross boundary), Ma On Shan Line and West Rail Line altogether carried a daily average of approximately 4.5 million passengers in 2012.

audience base for employers to access the most suitable candidates to fill their job openings. JobMarket will also be introducing a series of revamps in content and layout, in order to provide custom-made products that best suit the diverse needs of recruiters in different sectors as well as job-seekers of different ages. The MTR distribution network will allow JobMarket to increase its advertising effectiveness and optimally link up employers and candidates.
Sing Tao News Corporation Limited is intent on developing its recruitment media business, which also includes the Headline Hot Jobs section featuring in Headline Daily every Wednesday and Saturday. Headline Hot Jobs leverages on the number 1 position of Headline Daily to provide recruiters with the largest number of readers 2 , generating the highest response and return on their recruitment advertisements. Coupled with JobMarket, these two print publications of the Group are published four days a week, complementing each other through different circulation strategies to offer more flexible solutions to recruiters in fulfilling their recruitment objectives, and at the same time more choices to job-seekers. In addition, the Group's recruitment media also makes available a range of digital products and services, such as the websites JobMarket.com.hk and HeadlineJobs.hk and the upcoming mobile phone App.
Altogether, the print and digital products and services form a wide-ranging and

2According to the survey by Ipsos Media Atlas (2012 Q4 - 2013 Q3)

comprehensive platform, rendering a most effective and one-stop service to meet the needs of employers and candidates alike.
Mr. Charles Ho, Chairman of Sing Tao News Corporation Limited, commented that "The Group is positive on the outlook of the recruitment demand in the human resources market, and plans to scale up its efforts in the local recruitment media segment in the coming year. The entering of JobMarket into the main MTR Lines is one of the important strategic moves. This will allow us to gain important market share given that recruitment needs are expected to escalate, especially among a number of industries that have benefited from economic growth and infrastructure development in recent years, including retail, aviation, logistics and construction. In addition, traditional core industries such as finance and accounting will continue to draw talents, and population ageing creates increasing demand for manpower in the medical and healthcare industry. All these will fuel the growth of the local recruitment market and bring opportunities to recruitment media. We are confident that the Group's recruitment media will strengthen in terms of circulation, readership, content and services to become the leader in the industry."

About Sing Tao News Corporation Limited
Sing Tao News Corporation Limited is a media corporation listed on the main board of Hong Kong Stock Exchange (Stock Code: 1105). Its principal activities comprise Media operations including Newspapers, Magazines, recruitment media and other media-related businesses. The newspapers published by the Group include Sing Tao Daily, Headline Daily, The Standard and Headline Finance Paper. Magazines published include East Week, East Touch, PC Market, JET, Caz Buyer and Spiral. The recruitment media products of the Group include JobMarket, Headline Hot Jobs , Headlinejobs.hk and A-Performers.com, as well as the continuing education media EDUplus.com.hk.
About JobMarket
JobMarket, the Group's recruitment media product launched in 1985, is the first bilingual recruitment publication in Hong Kong and one of Hong Kong's top three recruitment media. With 28 years of recruitment media experience, JobMarket understands the needs of employers and provides a diversified multimedia recruitment platform spanning print, online and mobile applications. In addition, it has organized various events and job fairs in the past 11 years to provide value-add recruitment services to employers and job-seekers.

About Headline Hot Jobs
Headline Daily has been Hong Kong's number 1 free newspaper 3 since its launch in July 2005. With a daily average circulation of over 850,000 copies4, Headline Daily's distribution network covers over 1,500 points, including MTR East Rail Line 5 , West Rail Line and Ma On Shan Line stations, over 1,000 residential estates, high traffic points at commercial areas, Esso Service Stations, First Ferry Piers, etc., providing access to the working population and
high quality readers with spending power.
Headline Daily carries the recruitment advertising section Headline Hot Jobs every Wednesday and Saturday, which became Hong Kong's number 1 recruitment media after its launch in February 2012. Its circulation and readership outnumber other recruitment newspapers and magazines, and it is highly recognized by employers and job-seekers. Headline Hot Jobs is particularly effective as an advertising medium for jobs in the retail, catering,
hotel, beauty and property management sectors.

3 According to surveys by Ipsos Media Atlas and Certificates of Circulation by Hong Kong Audit Bureau of Circulations

4 According to 2013 Q2 Certificate of Circulation by Hong Kong Audit Bureau of Circulations

5 Excluding Sheung Shui, Lo Wu and Racecourse stations

Media Enquiry:
Ms. Cherrie Lam (Corporate Affairs) Sing Tao News Corporation Limited Tel: [phone]
Email: [e-mail]
Ms. Fanny Chan
Job Market Publishing Limited
Tel: [phone]
Email: [e-mail]

ATTACHMENT:

MTR Stations with Distribution of JobMarket from
January 2014

Island Line	Tsuen Wan Line	Kwun Tong Line	Tseung Kwan O Line
Sheung Wan Central Admiralty Wan Chai Causeway Bay Tin Hau Fortress Hill North Point Quarry Bay Tai Koo Sai Wan Ho Shau Kei Wan Heng Fa Chuen Chai Wan (14 stations)	Tsuen Wan Tai Wo Hau Kwai Hing Kwai Fong Lai King Mei Foo Lai Chi Kok Cheung Sha Wan Sham Shui Po Prince Edward Mong Kok Yau Ma Tei Jordan Tsim Sha Tsui (14 stations)	Shek Kip Mei Kowloon Tong Lok Fu Wong Tai Sin Diamond Hill Choi Hung Kowloon Bay Ngau Tau Kok Kwun Tong Lam Tin (10 stations)	Po Lam Hang Hau Tseung Kwan O Tiu Keng Leng Yau Tong LOHAS Park (6 stations)

Tung Chung Line	East Rail Line	West Rail Line
Hong Kong Lai King (2 stations)	Hung Hom Mong Kok East Kowloon Tong Tai Wai Sha Tin (5 stations)	East Tsim Sha Tsui Yuen Long Tuen Mun (3 stations)