Shangri-La Unveils #WithHeart Campaign to Celebrate 50 Years of Growing with
In 1971, the first
The campaign brings to life the significance of 'wholeheartedness' in all endeavours. A short film series, premiering on
'As we reflect on 50 years of bringing the best of
'From Asia with Heart'
A culinary pioneer who rose to become
An architecture graduate who followed her heart to become an internationally renowned installation artist embracing change by experimenting with art.
A respected fashion designer who embarked on a journey of advocacy to open peoples' minds to the idea of luxury goods made in
An iconic furniture designer inspired by the profound beauty of nature.
An illustrator reimagining Chinese culture and folklore for children.
A pianist infusing his riveting performances with Asian influences.
These are just some of the wholehearted stories of
The teaser trailer is available now at www.shangri-la.com/50years. At this site, visitors will also find inspiring stories, perspectives and foresight into different industry trends from even more Asian innovators, entrepreneurs and visionaries who put their heart into everything they do. Full versions of the short films will be released in the coming weeks.
In celebration of these stories from around the world, Shangri-La is also rewarding those who share their #WithHeart stories on social media. Beginning on 22 November on Instagram, the brand is inviting people to share what they do 'with heart' for a chance to take their passions further and win exclusive Shangri-La prizes. To enter the contest, people should follow @shangrilahotels and post their stories, tagging Shangri-La and using the signoff 'From _____ #withheart', filling in the blank with their name or handle.
For more information about the #WithHeart campaign, to view the short film series and to hear from other passionate culture makers, visit www.shangri-la.com/50years. On social media, follow the brand on @shangrilahotels (Instagram) and @shangrila (Facebook).
The 'From Asia With Heart' short film series by Shangri-La tells the stories of six trailblazing culture makers who are not only preserving Asian traditions and craftsmanship, but also innovating and reimagining their industries for new generations. The series features:
Kenneth Cobonpue, Furniture Designer: An award-winning designer known for integrating nature, traditional crafts and innovative technologies, Kenneth Cobonpue's home furniture showcases his respect for the environment and the Philippine islands where he grew up.
DeAille Tam, Chef: Named Asia's Best Female Chef by
Red Hong Yi, Installation Artist: An architecture graduate who followed her creative passions to become an installation artist, Red Hong Yi builds masterpieces with unexpected materials while evoking unique cultural sentiments that pay tribute to her heritage as Malaysian-Chinese.
For more information, please visit https://www.shangri-la.com/group/.
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