Seven West Media announced it has signed a long-term agreement with NBCUniversal, one of the world's leading entertainment and media companies. The agreement covers a multi-year content agreement with NBCUniversal Global Distribution and the launch of a new linear free-to-air and live-streamed channel, 7Bravo, with NBCUniversal International Networks and Direct-to-Consumer. 7Bravo will launch on 15 January 2023, bringing the best of NBCUniversal's reality and true crime content to all Australians, live and free.

The content deal, which also commences in early 2023, and the launch of 7Bravo will bring thousands of hours of content to the Seven Network and 7plus, creating significant new revenue opportunities. The agreement will increase SWM's annual content cost base by approximately $45-50 million on a full year basis in the first 12 months post launch, with escalation thereafter based on content availability. This content will underpin growth in Seven's broadcast and BVOD revenue share; with launch costs the impact is expected to be slightly EBITDA positive in FY23.

Future financial periods are expected to deliver double digit EBITDA contribution per annum, subject to advertising market conditions.