Sequoia Financial Group Ltd is an integrated financial services company. The Companyâs principal activity is to provide a range of services to financial planners, stockbrokers, self-directed investors, superannuation funds and accountants that allow them to offer wealth management solutions to their customers. Its segments include Sequoia Licensees Services Group, Sequoia Professional Services Group, Sequoia Equity Markets Group and Sequoia Direct Investment Group. The Sequoia Licensees Services Group specializes in providing the adviser market a full-service licensing and support services. The Sequoia Professional Services Group provides services to intermediaries, including licensed advisers, accountants, and lawyers. The Sequoia Equity Markets Group provides services to licensed advisers, self-directed investors, and superannuation funds. The Sequoia Direct Investment Group provides a range of media services, research, and general advice to self-directed investors.
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