(Logo: http://www.newscom.com/cgi-bin/prnh/20071029/AQM053LOGO)
"Chosen from over 2,000 entries, the three winning companies all had two
things in common -- an entrepreneurial spirit and a struggle with brand
identity," said
About the Winners
XCOR Aerospace, Inc.,
XCOR Aerospace plans to make suborbital and orbital travel a safe, relatively affordable reality. Passengers will enjoy a 30-minute ride 38 miles up to just short of outer space as soon as 2011. However, even for a group of rocket engineers, pulling together a corporate look for the media attention they are receiving wasn't a simple task. Lands' End Business Outfitters created an apparel program that defined the team colors, fabrics and work-day versus media-day options.
"We have an amazing group of bright engineers working together at XCOR,"
said
The XCOR look, which is valued at approximately
Best Friend Errand Service,
Whether personal-errand or corporate-concierge services are needed, Best
Friend Errand Service is there to help. When the company grew from a one-
person organization to a nine-person organization in a matter of weeks, owner
"We needed a unified identity for our employees that says, 'Our team is
here to help,'" said
The Best Friend Errand Service look, which is valued at approximately
Pink Jeep Tours,
When this first-in-the-U.S. Jeep tour started in 1960, the Jeeps were
painted bright pink and an instant unique brand identity was born. Providing
off-road tours of the beautiful
"Our look had to convey an adventurous, healthy spirit that reflects our
corporate values," said
It goes without saying that the Pink Jeep Tours look starts -- with pink.
The outfits, valued at approximately
2009 Makeover Contest Launches
Lands' End Business Outfitters also announced today that it is holding its
third annual makeover contest -- companies have until
About Lands' End Business Outfitters
Lands' End Business Outfitters designs unique uniform programs that offer employees individual choices and help build the brands of companies of all sizes, including hundreds of Fortune 1000 companies. All Lands' End merchandise is Guaranteed. Period.(R) Lands' End is a proud member of Sears Holdings Corporation (Nasdaq: SHLD). For more information visit http://www.landsend.com/business or call 1-800-338-2000.
SOURCE Lands' End Business Outfitters