Salesforce, Inc. announced a series of new innovations to help retailers grow and optimize advertising sales, gain a single view of transactions across digital and physical stores, and unlock value from their customer data. Retailers navigating recent data privacy changes are looking for new ways to leverage shoppers' first-party data. NewSalesforce for Retail Media innovations help them activate that first-party data, giving them new audience insights, targeting abilities, and the resources to grow advertising revenues.

With Salesforce for Retail Media, organizations can: Harmonize first-party data to provide ad buyers with direct access to target audiences. Use automation and workflows to streamline advertiser relationships, drive operational efficiencies, and accelerate sales cycles. Optimize campaign performance with actionable insights and timely reporting.