Safety Shot, Inc. announced that Jarrett Boon, who has served as the Company?s Chief Operating Officer since August 2023, has been appointed to Safety Shot?s Board of Directors. Mr. Boon is leading the launch and growth of the Company?s Safety Shot functional drink business this quarter. Boon was the Co-Founder and CEO of GBB Drink Lab, which developed Safety Shot, the first patented beverage on Earth that helps people feel better faster by reducing blood alcohol content and boosting clarity.

Boon has over 30 years of experience building successful businesses from creation to exit. He was one of the original thought leaders and investors in LifeLock, where he applied his expertise in sales, marketing, and strategic business development to grow LifeLock to $500 million in revenue. LifeLock went public in 2012 and was subsequently acquired by Symantec in 2016 for $2.3 billion.

Prior to LifeLock, Boon founded SW Promotions. SW Promotions and its 400 employees were acquired by one of its publicly traded partners.