The results-driven CEO will guide the development and marketing of the world’s very first rapid alcohol detox drink.
- Long has led
Orangetheory Fitness through countless pivotal achievements including the launch of two apps, the creation of a proprietary heart monitor with strategically chosen partners, and the signing of celebrity brand ambassadors. - He helped expand the European Wax Center concept from 4 to over 550 locations in less than nine years.
- He spearheaded the boom of the therapeutic massage and skincare chain Massage Envy from 25 locations to 800.
Long has over 20 years of experience in the fitness and wellness industries, leading and increasing growth for companies. He has been instrumental in the early stages of several successful franchise brands including Massage Envy, European Wax Center and launching his wildly successful fitness concept:
In the years since co-founding and leading Orangetheory, the brand has opened some 1,500-plus studios throughout 27 countries and has attracted one million-plus members. The brand has also crossed the threshold to surpass $1 billion in systemwide sales, accruing more than
The Orangetheory CEO regularly appears on television to reach large audiences and is a
“Safety Shot is set to change the paradigm of wellness by helping people to more rapidly hydrate and process alcohol consumption. I’m pleased to join the Safety Shot team and am thrilled to support the launch of this exceptional product,” stated Long.
“We welcome David to our Board of Directors. We are so proud and excited to bring an amazing asset like this to the Safety Shot team. We are also excited for shareholders as David has built multiple billion-dollar brands. I am confident that Safety Shot could become the next one,” stated Safety Shot Chairman of the Board
About Safety Shot
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